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My interest in the topic was peaked once again during our recent Adobe Summit EMEA conference, during which Brian Solis talked about the importance of marketing the customer and not the channel, and David Shing sharing why it’s important to tap into the behavior of humans in the wild. The common theme in those presentations is the focus on the customer, not brand products and services or the number of channels you’re trying to cover.
The human API is, theoretically, the ultimate data set that will disruptively innovate how we market people … well, in truth, how we make people the product of our efforts. The human body is your data set, not click through rates or impressions, or how long a visitor stays on your website. If you want to know the answer, get it from the source....
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