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Intelligent lighting systems are coming to retail and opening up potential new opportunities for consumer engagement and value propositions.
Following the long-used geofencing and newer beacons for in-store targeting, connected lights are promising to up the location ante.
A major lighting company plans to launch the light location tracking system in U.S. retail stores this year.
After successfully piloting its connected lighting system in French retailer Carrefour last year, Philips Lighting is now implementing the indoor positioning ready lighting technology across all of Carrefour’s hypermarkets in France. This gives the retailer the option to move to indoor positioning when it wants....
