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The future landscape of the Internet of Things will be largely occupied by virtual reality and augmented reality products and services. With new entrants on the consumer hardware side like Sony’s just-released PlayStation VR, which is expected to sell millions of units by the end of the year, the VR and AR markets are growing. The VR and AR market is forecast to grow by almost 30 times its size after 2020, according to a new study from Citi’s Global Perspectives and Solutions group. In the next four years, the AR and VR market is forecast to grow to $80 billion. However, the market will grow to $2.16 trillion by 2035, according to Citi. Another recent study by Machina Research forecasts the entire IoT market to reach $3 trillion by 2025. Almost half ($1.3 trillion) of that revenue will come directly from end-users paying for products and services, according to that study....
We have smart watches, smart cars, smart thermostats as well as connected objects that reside in smart homes. And then there are smart buildings that will reside in smart cities.
Some of the marketing implications of the smaller smart things are somewhat straightforward to predict or at least speculate, since many of the items have some of the same characteristics as non-smart objects today.
For example, smart watches and other wearables have screens on which messaging can be sent. While the content and form of some of the messaging is evolving, it still will comprise data in one form or another transmitted to a screen.
Other in-home, connected objects also can have screens used to send commands, which means the screens can be used for other things
But it strikes me that the larger the smart entity, the tougher it may be to incorporate marketing messaging....
While many have speculated positively on the value of the Internet of Things, a report from the McKinsey Global Institute projects an even more hopeful future for the catchall term for connected devices than previously predicted, especially in regards to local retail.
The report covers the full extent of IoT’s potential, projecting anywhere from $3.9 to an astounding $11.1 trillion dollar global economic impact by 2025. Of that, roughly $410 billion to $1.2 trillion will impact the retail industry and how local businesses and services interact with their customers
.Automated checkout systems alone could add up to $380 billion in potential value but combined with the many other retail uses of IoT, McKinsey believes the value could be anywhere from $410 billion to $1.2 trillion by 2025....
The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new and exciting era for marketing. IoT provides endless opportunities for marketers and advertisers to listen and respond to the needs of their audience based on behaviors. And your audience is eager to improve their lives with these devices and provide marketers with information for more personalized communications.
The possibilities for IoT in the future are endless! Picture this: down the road your car might be able to know when it’s getting a flat tire and send out a signal (via beacons) to the nearest auto shop. Based on your calendar, the shop can send a push notification to your phone offering an appointment at a 30% discount. Another example could be that health insurers start incentivizing their customers based on real-time data. For example, based on a patient’s lifestyle choices and habits, such as daily exercise and sleep patterns all tracked on a wearable, insurance companies can incentivize customers who have healthier lifestyles—giving them a discount on premiums.
Forget the days of trying to figure out what people want; IoT presents opportunities for real-time engagement and customer service. It’s time to approach marketing in a new and improved way. Check out our latest infographic to learn all about what IoT means for marketers....
The smartwatch market is dominated by Samsung, followed by Sony and Pebble, according to a mid-May Strategy Analytics report, but that may change as soon as Apple’s rumored iWatch launches.
Obtained by Forbes, a new research note from Morgan Stanley’s Katy Huberty reveals that Apple’s ecosystem strength and consumer loyalty are going to drive an incredible amount of sales in the first year alone.
Citing data from AlphaWise, Huberty says that Apple’s brand loyalty continues to grow and that, thanks to its integrated ecosystem of devices and the “halo effect,” Apple may be able to sell more than 30 million iWatch units in the first 12 months, for $300 a pop. iWatch sales would bring in an extra $9 billion in revenue, and $0.49 EPS – that’s the “worst case” scenario, with the stock seen driving up to $110 as a result.
In the “bull case,” Huberty sees Apple selling 60 million smartwatches in the first year, with stock hitting $132 by the same time next year....
Amazon.com, Inc. today announced the launch of its Wearable Technology store – a one-stop shop where customers can easily discover the latest in wearable technology and research wearable devices including activity trackers, smart watches, wearable cameras and more. In addition to the largest selection of items from top brands including Samsung, Jawbone and GoPro, the store features products from emerging brands like Basis and Misfit as well as devices coming soon from brands like Narrative and Bionym.
“Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices,” said John Nemeth, Director of Wireless and Mobile Electronics at Amazon. “We’re thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs—whether that is tracking activity, staying connected through smart watches or capturing their next adventure with wearable cameras.”...
THE future of fashion is not simply trendy clothes.While style connoisseurs follow the likes of Prada, Gucci and Josh Goot for their cues, the rest of us will look to technology brands this year to define what we wear.
“Technology is now completely ingrained in our interaction and relationship with fashion and retail,” says Arabella James, a futures consultant at The Future Laboratory.
“It is now part of every shopping moment, from inspiration and production to purchase decision and transaction.”So what do you need to look out for this year? These are the hi-tech fashionable extras coming to a store near you....
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Some 40,000 bottles of Malibu rum are being shipped with NFC tags and go on sale Sept. 1. (In the how-sausage-is-made department, the NFC tags are applied to the bottles by passing them through a heat tunnel, which allows the tags to be smartphone readable after application.)
The bottles go on sale starting in 1,600 Tesco stores in the U.K.
No mobile app is required and consumers can use their phones to tap the bottles to unlock five digital experiences, according to SharpEnd....
We know the Internet of Things is big and going to be massive in scope, impacting all aspects of marketing and communication.
Some recent data points from some of the very large companies fueling the growth yet again highlight just how big a deal this is.
Within five years, 200 billion so-called smart objects will be deployed, according to Intel’s latest guide to all things IoT. That translates to 26 smart objects for every human being on earth....
The IoT promises to add intelligence to everything from commonplace consumer items such as cars, light bulbs, and refrigerators, to industrial items such as machinery, railroad ties, and agricultural fields. Those “things” can collect and broadcast data across networks, enabling the data to be analyzed to add more value.
Consumer and industrial products will be valued increasingly not just for their standalone functionality, but also for how well they work within the digital ecosystem.In the consumer realm, companies’ marketing success will depend on their ability to connect with, and creatively exploit, the interdependent network of apps, devices, and services....
Throughout this year, we've seen a surge in wearable tech, to the point that it's even managed to eclipse smartphones and tablets (at least, in PR impact) at various electronic shows over the past few months.
However, there's certain care that needs to go into how it's being marketed, according to a new report titled "Wearables: 10 Insights on Device Adoption and Business Opportunities," compiled by eMarketer.
International Data Corporation's projections indicate that wearable device shipments will triple in number throughout the remainder of this year, with 19.2 billion units shipped worldwide. However, there are two things that keep the enthusiasm at bay....
Investment firm Piper Jaffray has published the results of their recent fashion-focused survey, and while the poll was mostly about fashion and jewelry, it did touch on Apple’s much-rumored “iWatch.”
The poll found that 14% of consumers would buy an iWatch that was priced at $350. Interest in such a device varied greatly based on price....
Setting a new standard for dental hygiene, the next SmartSeries toothbrush will include a smartphone app, helping users to know if they are brushing too hard or if it’s time to brush another area of their mouth.
If that’s not enough, the new Oral-B connected toothbrush experience also suggests nearby dentists for you, gamifies teeth cleaning, and even provides weather updates. Sounds exciting, but does it make sense for the customer?...
“I flew in from New York and I am about six hours behind and I tossed and turned all night. Now according to Fitbit I am operating at 60% of my optimum speed,” says Natt Garun, Features Editor for The Next Web while interviewing James Park, co-founder and CEO of the company at LeWeb in Paris, France.
This is our reality: devices and apps that gather data on us and tell us how well or poorly we are doing health-wise. This trend is sweeping through the tech space and every new startup wants to play in this field. It’s true of society, we first create things that might kill us then build things that could prevent it.
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![Wearable tech: the future of the quantified self & smart bras [#LeWeb] | memeburn | Internet of Things & Wearable Technology Insights | Scoop.it](https://img.scoop.it/KN9efXJUbYxRrbMnsWvqQDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Virtual reality sales are projected to grow to $2 trillion long-term according to Cities Global Perspectives and Solutions.