Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Some 40,000 bottles of Malibu rum are being shipped with NFC tags and go on sale Sept. 1. (In the how-sausage-is-made department, the NFC tags are applied to the bottles by passing them through a heat tunnel, which allows the tags to be smartphone readable after application.)
Jeff Domansky's insight:
it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment. 
Scoop.it!
...Given how quickly the wearables market is developing, Snodgrass believes marketers need to carve out a small amount of budget now to do what he calls micro-tests. “Focus half of your mobile team on trying to understand and explore how this new market works. At the least, the market share for mobile will flow naturally into the market share for wearables. ”Schonfeld concurs, saying marketing teams will benefit from some wearables-spurred experimentation — even if it doesn’t yet lead to integrating wearables in the marketing strategy. “For quantified-self wearables, it’s all about the data. How can brands tap into that data or enhance it to actually deliver value to consumers? Glass is more experimental, but thinking about ways to market on a heads-up screen could lead to broader insights about mobile marketing in general.”...
Jeff Domansky's insight:
Okay marketers, just when you thought you had mobile and all the new social media channels covered, here comes wearable technology. And experts are saying you'll need to start thinking about how it affects content and soon you will need to allocate a budget for marketing. But, then we knew that, right?
Jeff Domansky's curator insight,
July 13, 2014 10:46 AM
Okay marketers, just when you thought you had mobile and all the new social media channels covered, here comes wearable technology. And experts are saying you'll need to start thinking about how it affects content and soon you will need to allocate a budget for marketing. Catch your breath! |
Scoop.it!
The tech world is abuzz with interesting possibilities for the Internet of Things (IoT) lately, but regular folks haven’t caught up yet. Why the enthusiasm gap? That’s the question that Affinnova, a Nielsen company, set out to answer in a recent study of nearly 4,000 consumers.
Jeff Domansky's insight:
A very interesting look at consumer's interest in the Internet of things and marketers should be paying attention.
Jeff Domansky's curator insight,
January 18, 2015 4:33 PM
A very interesting look at consumer's interest in the Internet of things and marketers should be paying attention. |
it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment.