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Consumers still aren’t completely sold on the idea of wearables. According to a survey of more than 1,000 American consumers by Colloquy, nearly two-thirds (63%) believe wearables are too expensive. At the same time, more than half (52%) said they don’t know enough to fully understand them.
“The perception is because of the newness [of the devices], you’re going to pay more,” Jeff Berry, Colloquy’s research director, tellsMarketing Daily. “The ‘too expensive’ comment may be more about the perception of the devices than the reality for consumers.”
Also, a third (35%) of consumers said they viewed the devices as a passing fad that may not be worth the investment....
Consumers aren't sold on wearables yet, according to research.