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But features and functionality are not the only thing that’s important to internet users—price is almost as important. In fact, more respondents said that price was an important factor in a smart watch than quality, style or even brand.
When it comes to how much they would be willing to spend on a smart watch, 45% of females said they would spend less than $100 on watches, while 30% of men said they would spend the same amount. More men are willing to spend bigger on a smart watch, though: 23% said they would spend more than $300, vs. just 11% of women.
According to eMarketer, usage of wearables, like smart watches, will grow by nearly two-thirds this year. But cost is still holding many consumers back from purchasing a device.
Research from Kentico, an ecommerce and online marketing platform, found that 69% of internet users worldwide said that cost was one of the top reasons for not purchasing a smart watch. And more than a third said that there were just not enough reasons to use it....
Research by eMarketer says nearly half of female consumers said they want to spend less than $100 on a smart watch.