Internet of Things & Wearable Technology Insights

Wearable brands are recognizing that in order to sell products and build loyalty, the device needs to provide real-time, meaningful value that improves people’s lives on a daily and consistent basis.

Delivering meaningful information starts with personalization and monitoring behavior in order to provide relevant notifications, stats and content. The foundation of this personalization is precise location and the context it provides.

Here are 5 forward-looking devices that are getting it right....

With the fitness wearables market growing by a whopping 700% throughout 2013 and not showing signs of slowing down, these new devices are giving us the kind of capabilities that used to be a thing of our imaginations not too long ago.

The wearable tech industry continues to be innovative with the introduction of the pet wearable industry: it’s Fido’s turn to benefit from the latest technology - and if you thought fitness trackers for humans were impressive, you’ll be amazed by the way these companies have learned to track the daily activities of your pet to bring them happier, healthier lives, as well as connect you to them like never before....

Whistle is an activity monitor for dogs designed to provide key insights into your dog’s behavior by tracking daily activities and health trends.

Whistle collects data on your dog 24/7, sending updates to your phone that provide key insights into your dog’s activity, rest periods and overall health & wellness....

Chills, stomach-churning, racing heart, sweat and heavy breathing… Can you imagine not knowing where your child is? Or your pet?

You don't have to. Not ever again.

We present you FINDSTER.

More than $50 billion was spent in 2012 on America’s cherished dogs, cats and other creatures according to the American Pet Products Association. Given those numbers, it’s no surprise that the market for wearable pet tech is only going to grow in the years to come. If there is any member of our family which could use fitness monitors and GPS tracking, it’s certainly the ones who just need a little digital help communicating with us.

Here’s a rundown of five intriguing new wearable pet tech products that could revolutionize the way we interact with our favorite furry creatures....