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The wearables industry has cooled off in 2015, with deals and funding down from last year, but a few dozen startups have carved out a place for themselves in certain industries and are taking on established players. We used CB Insights data to identify 42 startups attacking fitness, apparel, healthcare, to name just a few of the areas. We mapped out the startups — one-fourth of them early-stage companies — in the graphic shown below. ...
Jeff Domansky's insight:
Wearables are making headway and even disrupting industries including healthcare, apparel and fitness. 
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Wearable tech hasn’t caught on and hasn’t caught on. On Friday, Google withdrew Google Glass from consumer testing, and Apple has continually stalled on the release of their watch. Whether or not Apple eventually releases their watch to popular acclaim, wearable tech will eventually arrive in the mainstream. Probably during 2015. For marketers, this can be daunting. Comprehensive mobile and social media strategies are still hard to deliver, and here comes another, vaguely defined innovation that may turn marketing, again, on its head. We don’t really know what wearables will look like, and we don’t really know what they will do. So how can you prepare a marketing strategy? By relying on what marketers do best: creative thinking, looking for patterns from consumers, and a little bit of imagination. Here are four ways wearables will change marketing – and what you can do to be ready....
Jeff Domansky's insight:
Could wearables change your marketing strategy in the future? Maybe.
Jeff Domansky's curator insight,
January 29, 2015 1:37 AM
Could wearables change your marketing strategy? Find out more. 
Farid Mheir's curator insight,
January 29, 2015 7:47 AM
Article raises 4 interesting paths to investigate for marketers and technologists as well.
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As more consumers carry mobile devices wherever they go, high-tech brand manufacturers recently put wearable technology front and center during CES in Las Vegas and at Mobile World Congress in Barcelona. Seventy percent of consumers are already aware of “wearables,” and about one in six (15%) of them currently use wearable tech—such as smart watches and fitness bands—in their daily lives. With experts predicting wearable tech to be the next big thing in consumer electronics, Nielsen asked consumers about the kinds of gadgets they would wear in the new Connected Life Report. To understand the appeal of wearable tech, who better to turn to than those who are already using these devices. The majority of wearables owners are young, with nearly half (48%) between 18-34 years old, and men and women are equally likely to don wearable tech. Perhaps not surprisingly, three-quarters of wearables owners consider themselves “early adopters” of technology (while only 25% consider themselves “mainstream”). And to support their love of the latest devices, these digital trendsetters typically have more disposable income, with 29 percent making over $100,000. Among wearable tech owners, fitness bands were the most popular devices (61%), followed by smart watches (45%) and mHealth (mobile health) devices (17%).
Jeff Domansky's insight:
Nielsen research has valuable insight for marketers of wearable technology products of all kinds. Some of the research on buyer motivation and demographics is particularly useful.
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Thinking about buying a smart watch soon? Have you already bought one or know of someone who does? Check out this infographic from DPFOC that lays out why they think that the smart watch is on a short life.
Jeff Domansky's insight:
This infographic nicely points out the barriers to the market and the competitive challenges faced by every smart watch creator, manufacturer and marketer. At the end of the day, one question remains: do I need it enough to buy?
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Marketers would love to know what's going on inside your head when you watch their commercials — and now they can find out, thanks to a technique called neuromarketing. Brainsights is a Toronto company that specializes in scanning people's brainwaves in order to see if they're responding to companies' messages and content, whether they're emotionally engaged, and whether they'll remember any of it." For advertisers, for anybody in communications, this is kind of a holy trinity," said Dan Iwasa-Madge, the company's head of products and analysis during a presentation at the Wearable Entertainment and Sportsconference in Toronto Tuesday....
Jeff Domansky's insight:
Companies like Rogers no longer need to rely on surveys to find out what you think of their hockey programming or commercials – now they use wireless headsets that read your mind.
Jeff Domansky's curator insight,
November 5, 2015 11:19 AM
Companies like Rogers no longer need to rely on surveys to find out what you think of their hockey programming or commercials – now they use wireless headsets that read your mind.
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Wearable tech is all set to be the next big marketing channel. Bloomberg Businessweek reports on how mobile advertising platform InMobi is gearing up to develop wearable advertising tools for brands: InMobi Pte, a maker of mobile-ad tools, has a team of developers creating virtual mock-ups of ads on smartwatches, head-mounted displays and other gadgets to get a feel for how they can serve as a platform for marketers. The engineers, surrounded by powerful computers with large monitors at the company's offices in San Francisco and Bangalore, India, are trying to get a head start in the nascent market, which has captured the attention of Google Inc. In addition to InMobi, fellow mobile marketing platforms Kiip and Millenial Media are also looking for ways to give marketers a presence on wearable devices. The ads could vary in appearance from simple display units, to instant rewards being offered upon completing a task on the device. In addition, it could use real-time information to deliver relevant ads, for example, a pair of smart glasses could record what the wearer is looking at in a store and immediately surface a discount offer for that item....
Jeff Domansky's insight:
Could advertising kill wearables? It will for me!
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Wearables: Everybody in the tech world is talking about them, but no one has quite nailed it -- yet.
Perhaps no one has a better view of what's ahead in the wearables market than the companies supplying the critical components. CNET talked with top executives from ARM Holdings, Broadcom, Freescale, Intel, Mediatek, and Qualcomm -- which will supply the brains and wireless chips for these devices -- to find out their views on where wearables are going. Here are some of their thoughts...
Jeff Domansky's insight:
Top executives from ARM, Broadcom, Intel, Freescale, MediaTek, and Qualcomm weigh in on what's ahead for the market. Read this article by Shara Tibken on CNET News.
Jeff Domansky's curator insight,
February 10, 2014 2:13 PM
Useful wearable technology trends snapshot from CNet. 
Jeanet Bathoorn's curator insight,
February 11, 2014 3:18 AM
Wearables, the internet of things. Er komt nog heel wat op ons af. |
Wearables are making headway and even disrupting industries including healthcare, apparel and fitness.
An interesting arena with fitness and health related wearable technology stealing the show. An interesting article to read and think over. How will the wearable industry disrupt your market? If at all?