Internet of Things & Wearable Technology Insights
8.1K views | +1 today
Follow
Internet of Things & Wearable Technology Insights
Technology

Internet of Things & Wearable Technology Insights

Internet of things and wearable technology insights, research, innovations & product news
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Wearable Usage Will Grow by Nearly 60% This Year - eMarketer

Wearable Usage Will Grow by Nearly 60% This Year - eMarketer | Internet of Things & Wearable Technology Insights | Scoop.it
From www.emarketer.com - October 29, 2015 10:47 AM

The next several years will continue to see double-digit growth in the number of Americans using wearable devices, according to eMarketer's first wearables forecast. In 2015, 39.5 million US adults 18 and over will use wearables, including smartwatches and fitness trackers. That's a jump of 57.7% over 2014. While penetration among US adults is just 16.0% this year, eMarketer expects that to double by 2018, to 81.7 million users.


eMarketer defines wearable users as those who wear accessories or clothing at least once per month that are embedded with internet-connected electronics and exchange data with a manufacturer or other connected device.


Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking. In 2015, 25.1% of internet users between 25 and 34 and 23.1% of those between 35 and 44 will use one. By 2018, 49.9% of 25- to 34-year-old internet users and 47.0% of 35- to 44-year-old internet users will use a wearable device.


Long-term, older Americans are expected to be a bigger growth driver, as more wearable health monitoring devices hit the market. Throughout the forecast period, US adults 65 and older will see the biggest growth rates every year for wearable adoption....

Jeff Domansky's insight:

Almost two in five internet users will use wearables by 2019. Huge potential.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Where Marketing Fits in the World of Smart Everything

Where Marketing Fits in the World of Smart Everything | Internet of Things & Wearable Technology Insights | Scoop.it
From www.mediapost.com - October 28, 2015 1:34 PM

We have smart watches, smart cars, smart thermostats as well as connected objects that reside in smart homes. And then there are smart buildings that will reside in smart cities.

Some of the marketing implications of the smaller smart things are somewhat straightforward to predict or at least speculate, since many of the items have some of the same characteristics as non-smart objects today.

For example, smart watches and other wearables have screens on which messaging can be sent. While the content and form of some of the messaging is evolving, it still will comprise data in one form or another transmitted to a screen.

Other in-home, connected objects also can have screens used to send commands, which means the screens can be used for other things

But it strikes me that the larger the smart entity, the tougher it may be to incorporate marketing messaging....

Jeff Domansky's insight:

Chuck Martin offers an interesting look inside Smart products, marketing and IoT. The question is will marketing get "smarter" as well?

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

96% Challenged by IoT Projects, 42% Targeting Consumers

96% Challenged by IoT Projects, 42% Targeting Consumers | Internet of Things & Wearable Technology Insights | Scoop.it
From www.mediapost.com - October 28, 2015 2:29 PM

But the success metrics are but one of the challenges of IoT implementation. Almost all (96%) of those involved in IoT projects say they face challenges in one form or another.

The challenges range from policies to issues with the actual technology. For any of you involved in IoT projects, this list of challenges from those already involved in IoT may sound familiar:

58% -- Business processes or policies, such as privacy issues
51% -- User adoption of new technology
41% -- Timely collection and analysis of data
40% -- Sensors or devices....

Jeff Domansky's insight:

Challenges ahead for IOT, but market potential is irresistible if business can solve some of the potential problems.

more...
Richard Platt's curator insight, October 28, 2015 7:24 PM

Only a third (33%) of those involved in IoT have quantifiable metrics to track success, according to the study IoT Meets Big Data and Analytics.  The study, conducted by Dimensional Research for ParStream, comprised an online survey of 200 businesspeople who have professional responsibility for IoT projects.   Almost half (47%) said their IoT initiatives were driven by strategic business investments and 42% are targeting consumers.  But the success metrics are still somewhat of a work in progress. Here’s how the success of IoT projects are evaluated:

  • 38% -- Objective is to explore options, so the process of learning will be the business success
  • 33% -- Have quantifiable metrics to track success
  • 29% -- Have documented goals, but they are difficult to quantify

But the success metrics are but one of the challenges of IoT implementation. Almost all (96%) of those involved in IoT projects say they face challenges in one form or another.  The challenges range from policies to issues with the actual technology. For any of you involved in IoT projects, this list of challenges from those already involved in IoT may sound familiar:

  • 58% -- Business processes or policies, such as privacy issues
  • 51% -- User adoption of new technology
  • 41% -- Timely collection and analysis of data
  • 40% -- Sensors or devices
YoloCommunications's curator insight, October 29, 2015 5:23 AM

Aside from IoT having a mystique to the term, why would this area be treated or approached any differently to any other new business proposition? After a business plan is developed, there should be a marketing strategy coupled with clear quantifiable metrics to gauge success and if those can be met then the prospects are extremely exciting.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Mining the Internet of Things' trillion dollar opportunity | Eco-Business

Mining the Internet of Things' trillion dollar opportunity | Eco-Business | Internet of Things & Wearable Technology Insights | Scoop.it
From www.eco-business.com - October 23, 2015 2:01 AM
Resource-based industries are up against rising costs, manpower shortages, and the pressure to be more sustainable. A new Internet of Things Centre of Excellence for Resources by Accenture will help companies tackle these challenges and reap trillions of dollars in economic opportunities....
Jeff Domansky's insight:
The Internet of Things could help unlock trillions of dollars of value from business and industry.
more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn