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Basic and smart wearable band shipments grew dramatically in the second half of 2013. Fitbit became the new leader of the wearable band market, following the launch of its affordable Flex and Force bands in May and October 2013 respectively. It dominated the market for basic bands, with over 50% market share in the second half of the year. At the same time, Samsung accounted for the majority of smart band shipments according to Canalys market estimates.
‘Samsung launched the Galaxy Gear with a major marketing push that gained significant consumer interest. Shipments of the device took Samsung to the top of the smart band category, though disappointing sell-through will necessitate more promotional activity in coming months,’ said Chris Jones, VP and Principal Analyst at Canalys. ‘Basic band vendors have greater wearable expertise and have shipped greater numbers to date, but smart bands are already growing faster. Increasingly, smart bands will adopt basic band features as the two categories converge.’...
Good analysis of the wearable band market and sales trends.