WHY IT MATTERS: Digital Transformation
214.3K views | +6 today
Follow
WHY IT MATTERS: Digital Transformation
Get weekly or monthly digest of all posts in your inbox: https://fmcs.digital/wim-subscribe
Curated by Farid Mheir
Your new post is loading...

Popular Tags for this blog

Current selected tags: 'AI', 'Big Data'. Clear
Scooped by Farid Mheir
Scoop.it!

Key elements to understand Data Cleaning with useful insights for an often difficult task to automate - best case remains to have clean data at the source #AI #bigData #eCommerce #businessIntelligence

Key elements to understand Data Cleaning with useful insights for an often difficult task to automate - best case remains to have clean data at the source #AI #bigData #eCommerce #businessIntelligence | WHY IT MATTERS: Digital Transformation | Scoop.it

Data cleaning is a massive part of data pre-processing and model building for machine learning algorithms so it's something you can never miss.

Farid Mheir's insight:

WHY IT MATTERS: data is essential for AI but also all kinds of business intelligence and analytics in the "traditional" world of eCommerce for example. The post brings up some of the elements to consider when planning to cleanse data. Not a trivial task to perform automatically.

No comment yet.
Scooped by Farid Mheir
Scoop.it!

John Deere's Self-Driving Tractor is only the start of an #AI + #bigData + #electric revolution in Farming via @WIRED and others

John Deere's Self-Driving Tractor is only the start of an #AI + #bigData + #electric revolution in Farming via @WIRED and others | WHY IT MATTERS: Digital Transformation | Scoop.it
The automation, and control of the resulting data, raises questions about the role of human farmers.
Farid Mheir's insight:

WHY IT MATTERS: indeed a better place to start with autonomous electric vehicles appears to be a tractor in a field. And looking at John Deere over the past few years AI and big data are the way to go.

 

Other interesting articles: 

https://electrek.co/2022/01/04/john-deere-takes-a-step-into-the-future-with-first-fully-autonomous-tractor/ 

https://venturebeat.com/2022/01/07/how-john-deere-created-its-autonomous-tractor/

especially this one on the future of farming that includes other futuristic applications of AI and self driving.

https://www.deere.co.uk/en/agriculture/future-of-farming/

 

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Brush up on buzzword compliance: Gartner Top Strategic #Technology #Trends for 2022

Brush up on buzzword compliance: Gartner Top Strategic #Technology #Trends for 2022 | WHY IT MATTERS: Digital Transformation | Scoop.it

12 technology trends that will help shape the future of digital business.

Farid Mheir's insight:

WHY IT MATTERS: this report from gartner review the top 12 buzzword you need to master for your geek xmas cocktail conversations ;-) As often with these, they are very generic and could end up being very difficult to implement. Nevertheless they point in the right direction, globally.

thomas william's curator insight, March 17, 2:35 AM
buy-botox-online buy-adderall-online buy-adipex-online buy-ambien-online buy-amoxicillin-capsules-online buy-anavar-online buy-arimidex-online buy-cialis-online buy-co-codamol-online buy-codeine-online buy-codydramol-online buy-concerta-online buy-demerol-online buy-dexedrine-online buy-dianabol-online buy-diazepam-online buy-dihydrocodeine-online buy-dilaudidhydromorphoneonline buy-duromine-online buy-ephedrine-online buy-fentanyl-online buy-humatrope-online buy-hydrocodone-online buy-kamagra-jelly-online buy-ketamine-online buy-lorazepam-online buy-morphine-injection-online buy-morphine-online buy-opana-oxymorphone-online buy-oramorph-oral-sollution buy-oxicodone-online buy-percocet-online buy-pregabalin-online buy-promethazine-cough-syrup buy-restoriltemazepam-online buy-ritalin-online buy-rivotril-clonazepam-online buy-somatropin-online buy-temazepct20-online buy-tramadol-online buy-vigrx-plus-online clenbuterol-buy-online
Scooped by Farid Mheir
Scoop.it!

The Gartner 2020 Magic Quadrant for Data Science and #ML Platforms

The Gartner 2020 Magic Quadrant for Data Science and #ML Platforms | WHY IT MATTERS: Digital Transformation | Scoop.it

Expert data scientists and other professionals working in data science roles require capabilities to source data, build models and operationalize machine learning insights. Significant vendor growth, product development and myriad competing visions reflect a healthy market that is maturing rapidly.

Farid Mheir's insight:

WHY IT MATTERS: machine learning is all about data and data analysis so no surprise that data analysis tools are exploding these days. The quadrant is interesting to ID the big players but jump to the end of the report for a market analysis that is worth the read.

thomas william's curator insight, March 17, 2:36 AM
buy-botox-online buy-adderall-online buy-adipex-online buy-ambien-online buy-amoxicillin-capsules-online buy-anavar-online buy-arimidex-online buy-cialis-online buy-co-codamol-online buy-codeine-online buy-codydramol-online buy-concerta-online buy-demerol-online buy-dexedrine-online buy-dianabol-online buy-diazepam-online buy-dihydrocodeine-online buy-dilaudidhydromorphoneonline buy-duromine-online buy-ephedrine-online buy-fentanyl-online buy-humatrope-online buy-hydrocodone-online buy-kamagra-jelly-online buy-ketamine-online buy-lorazepam-online buy-morphine-injection-online buy-morphine-online buy-opana-oxymorphone-online buy-oramorph-oral-sollution buy-oxicodone-online buy-percocet-online buy-pregabalin-online buy-promethazine-cough-syrup buy-restoriltemazepam-online buy-ritalin-online buy-rivotril-clonazepam-online buy-somatropin-online buy-temazepct20-online buy-tramadol-online buy-vigrx-plus-online clenbuterol-buy-online
Scooped by Farid Mheir
Scoop.it!

80 Stats on 8 topics on the Future Customer Experience Shaped By Technology highlights what's trending- Before jumping in, retailers should ask themselves: is there a business model to support this...

80 Stats on 8 topics on the Future Customer Experience Shaped By Technology highlights what's trending- Before jumping in, retailers should ask themselves: is there a business model to support this... | WHY IT MATTERS: Digital Transformation | Scoop.it

Technology is the future of customer experience. These statistics show the grow of new technology and how it impacts everything about the future of customer experience.

Farid Mheir's insight:

WHY IT MATTERS: the trends is clear, technology drives a number of business innovations in Retail. Questions is: is there a business model behind those innovations? Not always unfortunately... Nevertheless, useful insights about what's trending.

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Take this test: 9 data points is all you need to determine who you are going to vote in the next election- Imagine what you can do when you have 1000s as do Apple, Google, Facebook, etc.? via @Radi...

Take this test: 9 data points is all you need to determine who you are going to vote in the next election- Imagine what you can do when you have 1000s as do Apple, Google, Facebook, etc.? via @Radi... | WHY IT MATTERS: Digital Transformation | Scoop.it

À quel point l’âge, le revenu, le genre ou la religion influencent les chances de voter pour un parti? Nous avons puisé dans les réponses de 387 671 utilisateurs de la Boussole électorale pour le déterminer.

Farid Mheir's insight:

WHY IT MATTERS: the power of big data is all here in this test. Enter your age, gender and 7 other facts about you and they will determine with high confidence what party you will vote for in the upcoming Canadian election. What's the trick? The data from an online survey of 300,000 Canadians. So now imagine the kind of targetting Apple, Google, Facebook, Amazon can do and you'll realize why they are so valuable and dangerous. Amazing!

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Meet the #AI Landlord That’s Building a Single-Family-Home Empire using #BigData + #AI + #humans

Meet the #AI Landlord That’s Building a Single-Family-Home Empire using #BigData + #AI + #humans | WHY IT MATTERS: Digital Transformation | Scoop.it

Finding shabby abodes like these and making them respectable is the load-bearing wall of Amherst’s strategy. Amherst depends on humans to find cities, towns, and neighborhoods where fixer-uppers can become profitable, then relies on automation to pick individual homes. Negri, 31, heads the human team. He spends 150 days a year on the road overseeing Main Street ­Renewal’s operations from Atlanta to Denver, searching for “sweet spot” neighborhoods that combine affordable rents with a strong middle-income employment base.

Farid Mheir's insight:

WHY IT MATTERS: AI and big data applied to home improvement and renovation.

Jianda Jx's curator insight, July 12, 2019 7:18 AM
plastic extruder manufacturer
Scooped by Farid Mheir
Scoop.it!

#BI tools and #technologies all must include #AI to remain relevant in the future via @Eckerson @TDWI Checklist Report

#BI tools and #technologies all must include #AI to remain relevant in the future via @Eckerson @TDWI Checklist Report | WHY IT MATTERS: Digital Transformation | Scoop.it

In this report, TDWI uncovers deeper insights that give users new perspectives on business questions. AI will transform BI and the way people make decisions and act. Rather than start with a hypothesis, data analysts will begin with an AI-driven insight. Instead of querying data to prove or disprove their hypothesis, users will query data to expand or validate a machine-generated insight or recommendation—or they might act on the AI-based insight at face value. But to get to that point, AI-infused BI tools will need to gain people's trust by consistently delivering accurate, relevant, and transparent insights within the context of a business user’s existing workflow.
In the future, AI-infused BI tools will go beyond just surfacing insights; they will recommend ways to address or fix issues, run simulations to optimize processes, create new performance targets based on forecasts, and take action automatically. And yes, machines will make some decisions for us—especially operational decisions in real-time environments. We see this today with fraud detection and online trading systems, but it will become more pervasive.

Farid Mheir's insight:

WHY IT MATTERS: an interesting report that puts artificial intelligence (AI) tools as tools to augment Business Intelligence (BI) and evolve the field beyond analytics into prediction. Also provide some good reference diagrams as this one.

No comment yet.
Scooped by Farid Mheir
Scoop.it!

AI is the new BI via @Eckerson @TDWI Checklist Report

AI is the new BI via @Eckerson @TDWI Checklist Report | WHY IT MATTERS: Digital Transformation | Scoop.it

In this report, TDWI uncovers deeper insights that give users new perspectives on business questions. AI will transform BI and the way people make decisions and act. Rather than start with a hypothesis, data analysts will begin with an AI-driven insight. Instead of querying data to prove or disprove their hypothesis, users will query data to expand or validate a machine-generated insight or recommendation—or they might act on the AI-based insight at face value. But to get to that point, AI-infused BI tools will need to gain people's trust by consistently delivering accurate, relevant, and transparent insights within the context of a business user’s existing workflow.
In the future, AI-infused BI tools will go beyond just surfacing insights; they will recommend ways to address or fix issues, run simulations to optimize processes, create new performance targets based on forecasts, and take action automatically. And yes, machines will make some decisions for us—especially operational decisions in real-time environments. We see this today with fraud detection and online trading systems, but it will become more pervasive.

Farid Mheir's insight:

WHY IT MATTERS: an interesting report that puts artificial intelligence (AI) tools as tools to augment Business Intelligence (BI) and evolve the field beyond analytics into prediction. Also provide some good reference diagrams as this one.

Hamza Yousaf's comment, April 6, 2019 4:21 PM
The New Gadgets of 2019 has been launched, These amazing features and stylish Gadgets is becoming famous in 2019 & ahead.
https://bit.ly/2VrK8I3
Scooped by Farid Mheir
Scoop.it!

Most popular programming language frameworks and tools for machine learning via @Oreilly #AI #machineLearning #BigData

Most popular programming language frameworks and tools for machine learning via @Oreilly #AI #machineLearning #BigData | WHY IT MATTERS: Digital Transformation | Scoop.it

More than 1,300 people mainly working in the tech, finance and healthcare revealed which machine-learning technologies they use at their firms, in a new O'Reilly survey.

Farid Mheir's insight:

WHY IT MATTERS: frameworks tools and technologies for machine learning have evolved very rapidly and play in big part in making AI a reality.

No comment yet.
Scooped by Farid Mheir
Scoop.it!

MIT report explores the next-gen powers of AI for organizations to harness #AI technology and integrate it seamlessly into their #CRM via @MITTechReview

MIT report explores the next-gen powers of AI for organizations to harness #AI technology and integrate it seamlessly into their #CRM via @MITTechReview | WHY IT MATTERS: Digital Transformation | Scoop.it

The golden era of AI is here. But how can organizations best harness the technology and integrate it seamlessly into their CRM? This MIT report explores the next-gen powers of AI for CRM. Download the whitepaper for a deep dive on how Salesforce Platform, embedded with Einstein, turns customer data into predictive insights to deliver the most personalized, intelligent experiences for both customers and employees.

Farid Mheir's insight:

WHY IT MATTERS: this report presents some interesting use case where AI and Big Data are leveraged to automate and extend marketing capabilities for well known retailers and manufacturers.

Scooped by Farid Mheir
Scoop.it!

Inside the Digital Factory

Inside the Digital Factory | WHY IT MATTERS: Digital Transformation | Scoop.it

Cutting-edge technology gives a glimpse into the future of how things will get made, and what manufacturers must do to stay relevant.

Farid Mheir's insight:

WHY IT MATTERS: factories are being transformed by digital at a rapid pace and this paper provides insights into that transformation, including how technologies are being deployed today.

No comment yet.
Scooped by Farid Mheir
Scoop.it!

The Future of Security Guards from Securitas presents a #date-driven future full of technology - the transformation of a still very manual industry

The Future of Security Guards from Securitas presents a #date-driven future full of technology - the transformation of a still very manual industry | WHY IT MATTERS: Digital Transformation | Scoop.it

Securitas 2018 investor update conference presents the strategy for the future.

Farid Mheir's insight:

WHY IT MATTERS: the security industry will be transformed with digital technologies, sensors, big data, drones, AI and other disruptive technologies. Start the video around 1:20:00 in the section #3

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Artificial intelligence for High Frequency Retail - Pricing, Inventory and Margins Optimization #AI #Retail #Grocery

Artificial intelligence for High Frequency Retail - Pricing, Inventory and Margins Optimization #AI #Retail #Grocery | WHY IT MATTERS: Digital Transformation | Scoop.it

Daisy Intelligence is one such artificial intelligence vendor. The Toronto-based company focuses on retail merchandise planning: promotion, pricing and demand forecasting optimization. We spoke with Gary Saarenvirta, CEO of Daisy Intelligence with the intention of finding answers to the following questions:
Why might grocery vendors or supermarkets need AI?
How can retailers leverage AI for optimizing merchandising decision making?

Farid Mheir's insight:

WHY IT MATTERS: the article presents possible use cases for AI in grocery Big Data analysis. 

Obinna Odenigbo's curator insight, October 30, 2018 3:55 AM
AI could be very useful in the retail industry. 
 
Scooped by Farid Mheir
Scoop.it!

Digital tools helps decipher the reaction to political debates using @SemeonAnalytics tools #AI #PolQc #Quebec2018 #DebatQc HT @Guglielminetti

Digital tools helps decipher the reaction to political debates using @SemeonAnalytics tools #AI #PolQc #Quebec2018 #DebatQc HT @Guglielminetti | WHY IT MATTERS: Digital Transformation | Scoop.it

Lors de la soirée du Débat des chefs, bien des choses ont été dites sur Internet, par les électeurs qui suivaient le débat, par les analystes, les sympathisants et même, les partis eux-mêmes. Voici une analyse de ces propos produites par les gens de Semeon Analytics pour chacun des chefs présent lors du débat de jeudi…

Farid Mheir's insight:

WHY IT MATTERS: big data and AI can extract the information from social networks - this is a perfect example of the use of such tools to analyze the sentiments towards politicians during debates in Quebec province.

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Top 100 #DigitalTransformation Influencers shows focus remains on #Technology #Innovation #Data #Marketing via @stratorob #AI #Robotics #RPA #IoT #BigData #DataScience #DataAnalytics

Top 100 #DigitalTransformation Influencers shows focus remains on #Technology #Innovation #Data #Marketing via @stratorob #AI #Robotics #RPA #IoT #BigData #DataScience #DataAnalytics | WHY IT MATTERS: Digital Transformation | Scoop.it

An overview of influencer that inspire me daily when reading the newest trends on digital transformation. Feel free to add your favorite influencer on this list. I personally have no influence on the ranking - a neutral algorithm calculates who has the most impact online. So all fame and blame belongs to the algorithm.

Farid Mheir's insight:

WHY IT MATTERS: the list provides a great starting point to get a shot of digital transformation leadership. The focus being mostly on technology, you should look elsewhere for impact on society, work, and life that digital transformation brings.

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Tell your kids to stay in school: If you work with your hands, #AI, #automation, and #BigData are not good news according to @McKinsey #Tech4Good

Tell your kids to stay in school: If you work with your hands, #AI, #automation, and #BigData are not good news according to @McKinsey #Tech4Good | WHY IT MATTERS: Digital Transformation | Scoop.it

Workplaces and workflows will change as more people work alongside machines

Farid Mheir's insight:

WHY IT MATTERS: if you have kids, show them this then encourage them to study!

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Retailers that do not believe #AI and #BigData is top priority today may suffer via @McKinsey

Retailers that do not believe #AI and #BigData is top priority today may suffer via @McKinsey | WHY IT MATTERS: Digital Transformation | Scoop.it

As machines increasingly complement human labor in the workplace, we will all need to adjust to reap the benefits.

Farid Mheir's insight:

WHY IT MATTERS: watch out for AI to revolutionize the retail industry - and many others.

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Email this to your CEO with subject "URGENT" & ask what they are doing about this today? - Why digital transformation is now on the CEO’s shoulders via @McKinsey

Email this to your CEO with subject "URGENT" & ask what they are doing about this today? - Why digital transformation is now on the CEO’s shoulders via @McKinsey | WHY IT MATTERS: Digital Transformation | Scoop.it

...it forces CEOs to rethink how companies execute, with new business processes, management practices, and information systems, as well as everything about the nature of customer relationships. I’m seeing leaders who get this. They’re all over it: they want to launch five transformation initiatives right now; they’re talking to me and every digital leader they know about where the technology threats are coming from; and they’re hiring the best people to advise them. Yet I’m shocked by—even fearful for—the many CEOs I know who seem to be asleep at the switch.

Farid Mheir's insight:

WHY IT MATTERS: digital transforms every single business functions in the organizations. But unlike previous eras such as the Internet, this may be existential for many organizations. Thomas Siebel makes a very compelling arguments to get going big and hire great partners and consultants - think of me when you do! ;-)

No comment yet.
Scooped by Farid Mheir
Scoop.it!

LinkedIn’s 2017 U.S. Emerging #Jobs Report concludes that technology skills and soft skills are key for today's job market

LinkedIn’s 2017 U.S. Emerging #Jobs Report concludes that technology skills and soft skills are key for today's job market | WHY IT MATTERS: Digital Transformation | Scoop.it

It may come as no surprise that technology-centric roles stole the show among emerging jobs in the United States, but the prevalence of machine learning and data science roles and skills indicate a shift in the types of technology we can expect to be using in the near future, as well as what professionals should be preparing themselves for.

Having an academic background and a comprehensive suite of skills were also strong trends, especially among professionals who are now machine learning engineers and data scientists. Both of these roles are also often held by professionals with 10 years or more of professional experience, so for those just starting out and having trouble landing one of these titles, don’t be discouraged!

It’s always a good reminder that soft skills will always be important, no matter the profession. The ability to collaborate, be a leader, and learn from colleagues will stand out in interviews, and even more once starting a job.

Farid Mheir's insight:

WHY IT MATTERS: the conclusion of the study is simple: go to University and study something related to technology. Simple, no?

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Impact of the Fourth Industrial Revolution on Supply Chains HT @JimMarous @MikeQuindazzi @wef #banking #AI #IoT #robotics #blockchain #wearable #AR #Analytics #voicefirst

Impact of the Fourth Industrial Revolution on Supply Chains HT @JimMarous @MikeQuindazzi @wef  #banking #AI #IoT #robotics #blockchain #wearable #AR #Analytics #voicefirst | WHY IT MATTERS: Digital Transformation | Scoop.it

Disruptive technologies are transforming all end-to-end steps in production and business models in most sectors of the economy. The products that consumers demand, factory processes and footprints, and the management of global supply chains are being re-shaped to an unprecedented degree and at unprecedented pace. Industry leaders who were consulted believe that new technological solutions heralded by the Fourth Industrial Revolution – such as advanced robotics, autonomous systems and additive manufacturing – will revolutionize traditional ways of creating value. As the costs of deploying technology continue to fall, international differentials in labour costs will no longer be a decisive factor in choosing the location of production.

The resulting greater spatial and temporal flexibility brought about by technology will bring locations of production and sale closer together, and drive major changes in the design of future value and supply chains. These trends will change the shape and form of globalization, and thereby impact the trajectory of goods. Regional and local flows will become more important, to the detriment of intercontinental trade.

Farid Mheir's insight:

WHY IT MATTERS: the world economic forum keeps putting out great reports on the impact of digital transformation. I love the illustrations, great summary of key trends and their adoption. Must read.

No comment yet.
Scooped by Farid Mheir
Scoop.it!

How Does Your Neighborhood Vote? Researchers use Google Street View images for #BigData analysis to predict everything from income and race to election results

How Does Your Neighborhood Vote? Researchers use Google Street View images for #BigData analysis to predict everything from income and race to election results | WHY IT MATTERS: Digital Transformation | Scoop.it

You can learn a lot about an area just from the cars parked on its streets.

Farid Mheir's insight:

WHY IT MATTERS: using Big Data and AI techniques on the ever expanding data around us can help predict things that are often surprising. Expect more like this in the coming years with the increase in Internet of Things.

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Navigating a World of Digital Disruption via @BCG

Navigating a World of Digital Disruption via @BCG | WHY IT MATTERS: Digital Transformation | Scoop.it

So leaders need to focus on asymmetrical rivals and unlikely allies, on hackers and hobbyists, on rooftop solar panels and 3-D printers. They must also adapt their strategies to the possibility of shared infrastructure, to data that wants to be big, to the implacable embrace-and-extend bear hug of Google and Amazon and the National Security Agency. Conventional business models may be simultaneously too big and too small. How should executives respond? Here are the four major drivers of the new industrial architecture and the key strategic imperatives for companies.

Farid Mheir's insight:

WHY IT MATTERS: in this article BCG explores the underlying elements that should drive digital transformation in organizations. Not for the faint at heart.

Ian Harris's curator insight, December 9, 2017 5:23 PM

Brain fodder for business leaders!

Scooped by Farid Mheir
Scoop.it!

R U ready to share purchase & fitness data to have #MachineLearning Predict Heart Disease & Diabetes?

R U ready to share purchase & fitness data to have #MachineLearning Predict Heart Disease & Diabetes? | WHY IT MATTERS: Digital Transformation | Scoop.it

In an ongoing effort with Boston-area hospitals, including the Boston Medical Center and the Brigham and Women’s Hospital, we found that we could predict hospitalizations due to these two chronic diseases about a year in advance with an accuracy rate of as much as 82%. This will give care providers the chance to intervene much earlier and head off hospitalizations.

Farid Mheir's insight:

WHY IT MATTERS: would you allow an invasion of your privacy to improve your life expectancy? I assume most of us would say YES if assured that the information would remain secure and private. What technologies need to be put in place? Do we need government regulations to protect everyone equally? These are the real questions behind advances such as this one. Moreover are there solutions using blockchain technology to allow for this to become possible?

No comment yet.
Scooped by Farid Mheir
Scoop.it!

5 Models for Engineering Personalized Digital Experiences #Amazon #Netflix #Spotify #Pinterest #Facebook

5 Models for Engineering Personalized Digital Experiences #Amazon #Netflix #Spotify #Pinterest #Facebook | WHY IT MATTERS: Digital Transformation | Scoop.it

Majority of websites are generic, one-size-fits-all, and unvarying. And email isn’t much better with manual input, static cadences, and fixed content. Marketers and audiences deserve better, though. As big data, artificial intelligence (AI), machine learning, and deep learning become larger influences and more attainable, now is the time for digital marketers to seize upon the potential these technologies offer. Brands can now build custom on-site and email experiences for individuals that are automated and personalized by incorporating predictive modeling, journey mapping, and algorithms.

Farid Mheir's insight:

WHY IT MATTERS

Learn from the best online retailers on the best ways to personalize your website and ecommerce.

No comment yet.
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/