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Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. So I'm delighted to see this momentum build. And I feel like it's still in the early stages of what it will become. A huge 'thank you' 
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La popularité des services payants de visionnement en ligne a dépassé pour une première fois celle des services de télévision par câble ou fibre optique dans les foyers québécois. L’enquête intitulée Portrait numérique des foyers québécois révèle en effet que 71 % des adultes québécois sont abonnés à au moins un service payant de visionnement en ligne tel Netflix, Amazon Prime ou Disney+ alors que 66 % sont abonnés à un service de télévision par câble ou fibre optique. L’enquête rapporte que le taux d’abonnement à un service de télévision par câble ou fibre optique a diminué de 6 points de pourcentage au cours de la dernière année et de 13 points de pourcentage depuis 2018.
Farid Mheir's insight:
WHY IT MATTERS: useful survey from ATN on digital adoption in QUEBEC. For context (and a good laugh) see this presentation from Sergei Brin of Google in 2000 at Wireless World. https://www.wired.com/2014/05/brin-mobile-2000/ This was the basis for their acquisition of Rubin in 2005. https://en.wikipedia.org/wiki/Andy_Rubin
Interesting question: what technology are we hearing about today that will actually be everywhere in 20 years? blockchain? VR? AR? metaverse? quantum? Pretty tough to predict. I put my money on blockchain + AR.
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The leading edge for successful B2B sales growth is digital. Here’s why.
Farid Mheir's insight:
WHY IT MATTERS: the most underrated eCommerce opportunity lies in business to business or B2B. The post highlights 5 reasons why this is so.
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Could Configure, Price, Quote (CPQ) software be the secret to bridging the gap between your customers’ escalating expectations and your current sales experience? Our definitive guide covers everything you need to know about CPQ. From core capabilities and benefits, to finding the right solution and implementing it.
Farid Mheir's insight:
WHY IT MATTERS: CPQ tools are essential components of a B2B eCommerce solution. This guide provides an overview - although biased because cloudSense is a product on the salesforce marketplace.
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Congratulations on making it to the end of 2021. It's been a long year for everyone as we navigated the ongoing pandemic saga. From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. But the circumstances that catalyzed this punctuated equilibrium of marketing's evolution have been hard for so many in so many ways. I'm not going to subject you to the phrase 'the new normal' again —
Farid Mheir's insight:
WHY IT MATTERS: martech - marketing technologies - has exploded from few apps in 2010 to 8000+ in recent years. No wonder we see aggregation platforms coming to life. More about this in this martech 2021 year in review.
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This report surfaces insights from Zylo’s dataset – the most comprehensive in the industry – comprising 5 years of SaaS spend, license, and usage data and more than $21B in SaaS spend under management. This year’s edition highlights outcomes of a year of exponential SaaS growth and a new way of working.
Farid Mheir's insight:
WHY IT MATTERS: software as a service has been growing exponentially for years and the trend continues. This report analyzes the SaaS spend in organizations. I find their analysis of the 10 categories where companies overspend very interesting.
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Re-thinking stage-gate #innovation brings lots of good insights from the world of #VCs and #startups
A stage-gate process implements strategic meetings across the product development lifecycle. 8 areas for succeeding in using stage-gate for innovation.
Farid Mheir's insight:
WHY IT MATTERS: 8 best practice from the world of VCs and startups to help teams innovate.
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With the table thus set for the continued importance of online shopping, it’s an ideal time to start planning your annual eCommerce strategy. Our recommendation is that whether you experienced success in 2021 or need to go back to the drawing board, the road to improvement lies in effectively using the experiences and data of the previous year.
Farid Mheir's insight:
WHY IT MATTERS: a biased look back at eCommerce in 2021 by Adobe. Nevertheless useful for all the links in the post.
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Looking at different ecommerce metrics is like gazing into the night sky: there are so many data points you can (and should) track that the information available feels...infinite. Connecting and integrating data across different channels and platforms can be a full-time job, and as a result, teams are constantly playing catch-up with all of the numbers and data points they’re tracking across spreadsheets and dashboards. Enter an ecommerce dashboard.
Farid Mheir's insight:
WHY IT MATTERS: always good to go back to basics, here for eCommerce dashboards.
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Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future.
Farid Mheir's insight:
WHY IT MATTERS: for those that still need stats to convince colleagues that #AI is here and useful.
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The best protection against being hacked is well-informed developers. Make your development team into security experts today.
Farid Mheir's insight:
WHY IT MATTERS: amazing reference to understand the most common hacks in digital: SQL injection, cross-site scripting and many more. A reference to bookmark.
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The IDC MarketScape provides a clear framework to compare ecommerce vendors on their product offerings and strategies. The 2020 report evaluated 19 digital commerce platforms on their B2C capabilities.
Farid Mheir's insight:
WHY IT MATTERS: quadrants, marketscopes, waves and other market landscape analysis often provide information more important than a rating of solutions. Buried in most are very useful market analysis and visions that can help you understand the solutions out there and define your own priority matrix. Here I highlight IDC eCommerce framework, which you can find in the 2020 solution landscape report.
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Read the report to learn the critical advice IDC has for technology buyers and why VTEX is a Leader.
Farid Mheir's insight:
WHY IT MATTERS: read the report to get insights on the eCommerce market landscape back in 2020. Beware, this is an excerpt for VTEX only.
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This frequently-updated page contains real-life examples and diagrams from Upsolver customers who are using AWS data lakes. While the Upsolver platform itself is a key component in all of these architectures, we hope even non-customers can learn from these examples when it comes to the use cases, considerations, and design patterns that go into a typical cloud data lake.
Farid Mheir's insight:
WHY IT MATTERS: you don't see this often these days. A useful compilation of data lake reference architectures - of coursed biased by software vendor upsolver and AWS, but still very useful - with links to the original engineering blogs. Bravo!
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APM continues to be critical for modern, multicloud observability. Read the report where Gartner defines the market as "software that enables the observation of application behaviour and its infrastructure dependencies, users, and business key performance indicators (KPIs) throughout the application’s life cycle," and see why we’re positioned highest and furthest in both Completeness of Vision & Ability to Execute.
Farid Mheir's insight:
WHY IT MATTERS: as with all gartner quadrants, skip to the end for the content and market analysis sections for the useful insights in the field of APM. As we move to digital, monitoring and debugging when issues arise becomes more important than ever.
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The post-pandemic workplace continues to shift and requires collaboration between remote workers and office workers. Digital transformation has accelerated across every organization and CIOs must maneuver to keep pace. Customer expectations have shifted, and spending habits are moving away from in-person activities to online. IT must improve its maturity in key capabilities to maintain relevance in the organization.
Farid Mheir's insight:
WHY IT MATTERS: I agree that hybrid collaboration, ransomware & automation are 2022 priorities for CIOs but feel that energy & blockchain may not be very high the priority list of most CIOs outside of government.
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Shipping challenges reached a peak in 2021 – and we’re here to tell you that things aren’t looking better for 2022. But that doesn’t mean your operations need to suffer. You have more control over supply chain disruptions than you realize. Download our report today to find out what else we discovered and how it impacts your business.
Farid Mheir's insight:
WHY IT MATTERS: shipping remains the last issue to solve in eCommerce IMHO. This report provides some insights into the challenges for 2022, including rate increases labour shortage, increased competition by Amazon.
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Hello, 2022! Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let's jump in to the martech topics I expect will shape 2022.
Farid Mheir's insight:
WHY IT MATTERS: a long post on 3 key martech topics to pay attention for in 2022. Well researched, full of insights. Must read.
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Marketing attribution frequently arises as a hot topic among RSG’s MarTech Leadership Council members. So in our last private meeting, we decided to address it head on, including a couple of case studies, one B2C and the other B2B.
Farid Mheir's insight:
WHY IT MATTERS: Jarrod of RSG provides very useful insights about the state of marketing attribution in this short post. The best quote is "attribution is something you do not something you buy". It perfectly summarizes the issues we face daily in trying to automate the attribution using software that is often expensive and incomplete.
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To succeed with data and analytics initiatives, enterprises need a comprehensive view of critical technology capabilities. We believe these Hype Cycles draw a holistic view of technologies — including the new addition of lakehouse architecture as a trigger, which can make data and analytics programs modern, broadly applied, richer in functionality and successful.
Farid Mheir's insight:
WHY IT MATTERS: insights to remain buzzword compliant in the world of data management ;-)
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Data cleaning is a massive part of data pre-processing and model building for machine learning algorithms so it's something you can never miss.
Farid Mheir's insight:
WHY IT MATTERS: data is essential for AI but also all kinds of business intelligence and analytics in the "traditional" world of eCommerce for example. The post brings up some of the elements to consider when planning to cleanse data. Not a trivial task to perform automatically.
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Sometimes the centre of gravity in tech is very clear, but as we enter 2022 there are lots of areas where trillion dollar questions are wide open. These are the questions I wonder about today, from crypto to cars to fast fashion - there are others.
Farid Mheir's insight:
WHY IT MATTERS: this list of technology questions for 2022 feels like an answer to the question "what is digital disruption?". We have reached a moment in time where old technologies - eCommerce or videoconferencing for example - are finally breaking into established industries. And the impact, at scale, cannot be found in technology but rather in every single industry it disrupts. Very thoughtful piece, very good questions.
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Klipfolio connects with virtually any data source behind your business, giving you real-time visibility into your core performance, growth, and efficiency metrics that signal your health and success. Get started now.
Farid Mheir's insight:
WHY IT MATTERS: interesting reference of key eCommerce metrics. Moreover if you are a shopify store the solution appears to be free (to be validated).
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IN THIS GUIDE YOU’LL LEARN
Farid Mheir's insight:
WHY IT MATTERS: read this short paper to convince yourself you need to go way beyond dashboards to understand the customer behaviours.
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Josh Evans talks about the chaotic and vibrant world of microservices at Netflix. He starts with the basics- the anatomy of a microservice, the challenges around distributed systems, and the benefits. Then he builds on that foundation exploring the cultural, architectural, and operational methods that lead to microservice mastery.
Farid Mheir's insight:
WHY IT MATTERS: an outstanding presentation on what it takes to create a microservice architecture at scale - here for Netflix. More interesting than the technical details - which are plentiful - are the explanations of the work required to change an architecture "in flight", while the solution is running and expanding globally. Plus with a n outstanding speaker. Must listen. Slides are here: https://www.slideshare.net/InfoQ/mastering-chaos-a-netflix-guide-to-microservices-70048469
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Curated by Farid Mheir
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WHY IT MATTERS: so true, integration should become the primary focus when choosing a product. Every vendor now has a marketplace of pre-built integrations (hubspot has 1000+ it seems). So, integration is easy.
But there are caveats: where is the master data if you have multiple solutions? I fear this post does not provide an answer for this, I find, is the major long-term issue.