WHY IT MATTERS: Digital Transformation

Sometimes the centre of gravity in tech is very clear, but as we enter 2022 there are lots of areas where trillion dollar questions are wide open. These are the questions I wonder about today, from crypto to cars to fast fashion - there are others.

This report highlights potential 5G use cases in retail and provides advice on how retail CIOs can explore the potential of 5G.

Key Takeaways
- 5G-enabled augmented, mixed, and virtual reality alters brand-consumer interaction

The trends in this report — while buttressed by data and evidence — are meant to shake our faith in steady trend lines. They point to areas where conditions are ripe for discontinuity and disruption. This report asks us, in effect, to “watch these spaces,” and expect to see surprises and opportunities. In that spirit, here are 14 tech trends that deserve close attention in the first year of the 2020s

L'Oréal is bringing its artificial intelligence (AI) technology to Amazon, which for the first time will give its mobile shoppers a chance to virtually try on makeup before buying. ModiFace, the developer of technology for the beauty industry that L'Oréal acquired last year, is providing digital demonstrations of lipstick shades using augmented reality (AR), according to a company announcement.

Amazon quietly rolled out Amazon Showroom, a tool that lets you place furniture in a virtual living room, making online furniture shopping more visual.

Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy. 

The demo uses photorealistic augmented reality, enabling the shopper to look at clothing on the racks and view digital details, such as the price. While looking at a physical item, you can view digital details on the display of your glasses. Developed the prototype as a proof of concept to help retailers find new ways of enhancing the in-store shopping experience and generating incremental sales by sharing relevant content and information to the shopper while they are shopping. With this system, shoppers can visualize a full outfit, access additional clothing in the online inventory, and pay for the items.