WHY IT MATTERS: Digital Transformation
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"Tech questions for 2022" by @benedictevans may actually provide the answer to #digitalDisruption

"Tech questions for 2022" by @benedictevans may actually provide the answer to #digitalDisruption | WHY IT MATTERS: Digital Transformation | Scoop.it

Sometimes the centre of gravity in tech is very clear, but as we enter 2022 there are lots of areas where trillion dollar questions are wide open. These are the questions I wonder about today, from crypto to cars to fast fashion - there are others.

Farid Mheir's insight:

WHY IT MATTERS: this list of technology questions for 2022 feels like an answer to the question "what is digital disruption?".

We have reached a moment in time where old technologies - eCommerce or videoconferencing for example - are finally breaking into established industries. And the impact, at scale, cannot be found in technology but rather in every single industry it disrupts.

Very thoughtful piece, very good questions.

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This post summarizes what I think about when I refer to #digitalTransformation: What comes after smartphones? via @BenedictEvans

This post summarizes what I think about when I refer to #digitalTransformation: What comes after smartphones? via @BenedictEvans | WHY IT MATTERS: Digital Transformation | Scoop.it

There’s an old saying that the first fifty years of the car industry were about creating car companies and working out what cars should look like, and the second fifty years were about what happened once everyone had a car - they were about McDonalds and Walmart, suburbs and the remaking of the world around the car, for good and of course bad. The innovation in cars became everything around the car. One could suggest the same today about smartphones - now the innovation comes from everything else that happens around them.

Farid Mheir's insight:

WHY IT MATTERS: this post is a bit theoretical for someone not bathing in digital transformation all day as I do (mostly). It explores what could come next but more importantly stresses an important fact: we now have a new platform - the mobile phone - in our pockets that has the potential to transform our world. We have started to see this with eCommerce - physical retail stores become irrelevant and we can price compare from anywhere - but we have yet to see the real impact of eCommerce+mobile+cloud+5G. THIS is what I think about most days...

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#AR remains a marketing #gimmick with no real use case just yet as evidenced by this Amazon AR app promoted as a way to #reuse its boxes - in fact it just highlights the issues of over packaging, #...

#AR remains a marketing #gimmick with no real use case just yet as evidenced by this Amazon AR app promoted as a way to #reuse its boxes - in fact it just highlights the issues of over packaging, #... | WHY IT MATTERS: Digital Transformation | Scoop.it

Amazon has quietly launched a new augmented reality application that works with QR codes on the company’s shipping boxes to create “interactive, shareable” AR experiences. Called simply “Amazon Augmented Reality,” the retailer describes the app as a “fun way to reuse your Amazon boxes until you’re ready to drop them in the recycling bin.”

Farid Mheir's insight:

WHY IT MATTERS: 2 elements we can highlight from this announcement.

1- AR is often a marketing gimmick with no real purpose. Why would you download install and use this app? Same goes for most AR apps out there...

2- eCommerce has a major downside from a sustainability standpoint because of transport, returns, over packaging, plastics, etc. As volume grows this must be addressed. This AR app will not help in any way. Unfortunately...

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How will #5G transform retail? Forrester CIO’s Guide to 5G In Retail provides some answers and raises some flags #AR #VR #supplyChain

How will #5G transform retail? Forrester CIO’s Guide to 5G In Retail provides some answers and raises some flags #AR #VR #supplyChain | WHY IT MATTERS: Digital Transformation | Scoop.it

This report highlights potential 5G use cases in retail and provides advice on how retail CIOs can explore the potential of 5G.

Key Takeaways
- 5G-enabled augmented, mixed, and virtual reality alters brand-consumer interaction

- 5G-enabled IoT Services will drive supply-chain optimization
- 5G enables many other technologies in the retail sector
Farid Mheir's insight:

WHY IT MATTERS: 5G telecom network promises to revolutionize many industries including retail. This report from Forrester presents use cases for 5G may bring but also puts those in context of what exists today and how fast the transformation will be.

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14 #tech #trends from @CBInsights provides essential input for any #digitalTransformation strategic planning process

14 #tech #trends from @CBInsights provides essential input for any #digitalTransformation strategic planning process | WHY IT MATTERS: Digital Transformation | Scoop.it

The trends in this report — while buttressed by data and evidence — are meant to shake our faith in steady trend lines. They point to areas where conditions are ripe for discontinuity and disruption. This report asks us, in effect, to “watch these spaces,” and expect to see surprises and opportunities. In that spirit, here are 14 tech trends that deserve close attention in the first year of the 2020s

Farid Mheir's insight:

WHY IT MATTERS: an amazing overview of technologies that are on the horizon. They range from bizarre - empathy design? - to the probable and useful - supply chain tech improvements. Read it.

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80 Stats on 8 topics on the Future Customer Experience Shaped By Technology highlights what's trending- Before jumping in, retailers should ask themselves: is there a business model to support this...

80 Stats on 8 topics on the Future Customer Experience Shaped By Technology highlights what's trending- Before jumping in, retailers should ask themselves: is there a business model to support this... | WHY IT MATTERS: Digital Transformation | Scoop.it

Technology is the future of customer experience. These statistics show the grow of new technology and how it impacts everything about the future of customer experience.

Farid Mheir's insight:

WHY IT MATTERS: the trends is clear, technology drives a number of business innovations in Retail. Questions is: is there a business model behind those innovations? Not always unfortunately... Nevertheless, useful insights about what's trending.

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Amazon rolls out AR lipstick try-ons via L'Oréal's ModiFace - Could it be that #AR killerApp is more about enhancing other apps than being an app on its own... #retail #ecommerce

Amazon rolls out AR lipstick try-ons via L'Oréal's ModiFace - Could it be that #AR killerApp is more about enhancing other apps than being an app on its own... #retail #ecommerce | WHY IT MATTERS: Digital Transformation | Scoop.it

L'Oréal is bringing its artificial intelligence (AI) technology to Amazon, which for the first time will give its mobile shoppers a chance to virtually try on makeup before buying. ModiFace, the developer of technology for the beauty industry that L'Oréal acquired last year, is providing digital demonstrations of lipstick shades using augmented reality (AR), according to a company announcement.

Farid Mheir's insight:

WHY IT MATTERS: always in search of the killer app, looks like AR is actually something that you embed into something else (here to sample lipstick in Amazon retail, there to correct the eyes in Apple facetime) rather than something you do on its own (think pokemon GO). Hmmm... 

holly ledvina's curator insight, July 15, 2019 10:52 AM
AI moves into consumer real world application.
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Augmented Reality In Retail may actually prove to be useful - The Incredible Case Of Tenth Street Hats #AR

Augmented Reality In Retail may actually prove to be useful - The Incredible Case Of Tenth Street Hats #AR | WHY IT MATTERS: Digital Transformation | Scoop.it

Augmented reality (AR) – technology that overlays computer imagery over real-world imagery as seen by cameras in real time, is being eagerly adopted by business.
In retail, in particular, there are obvious opportunities for allowing customers to see how products will fit into their lives before they've taken them out of the store.

Farid Mheir's insight:

WHY IT MATTERS: using AR to visualize how you look in a hat is possible. The article provides links and other retail use cases where AR may prove useful. I tried it out and found it a bit on the gadget side but - no app to install and very simple use made it easy to try it out. Looks promising, especially combined with AI where it could "suggest" hats based on your outfit. This may prove a useful business case...

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Amazon Showroom lets you customize furniture in a virtual living room is an attack on the retail store #showroom & provides new twist on the use of #AR #VR by IKEA, Wayfair Google Apple and Canadia...

Amazon Showroom lets you customize furniture in a virtual living room is an attack on the retail store #showroom & provides new twist on the use of #AR #VR by IKEA, Wayfair Google Apple and Canadia... | WHY IT MATTERS: Digital Transformation | Scoop.it

Amazon quietly rolled out Amazon Showroom, a tool that lets you place furniture in a virtual living room, making online furniture shopping more visual.

Farid Mheir's insight:

WHY IT MATTERS: sales of furniture online is difficult because it is difficult to visualize the product in your environment. At least in the store you can view the product in a fake setting (think IKEA rooms you have to travel through during your shopping trip). Augmented Reality has been tried to enhance paper catalogues in the past but now Amazon is trying to leverage 3D directly within their online store to help you decide if that table and sofa go well together. This is obviously a test and the links below should provide you with additional food for thought on the matter.

 

Hubstair a startup that helps retailers do a bit what Amazon showroom does: https://www.hubstairs.com/ 

http://fmcs.digital/blog/canadian-tire-enhances-2016-paper-catalogue-via-augmentedreality/ 

http://fmcs.digital/blog/google-project-tango-demonstrates-how-to-buy-wayfair-furniture-in-augmentedreality-ecommerce-googleio/ 

http://fmcs.digital/blog/ikea-2014-catalog-can-view-and-place-furniture-in/ 

http://fmcs.digital/blog/augmented-reality-catalog-places-ikea-furniture-in/

http://fmcs.digital/blog/apple-next-killer-app-may-be-augmentedreality-ikea-demo-and-others-to-come/ 

Roseni Moraes's curator insight, March 3, 2019 2:48 PM

WHY IT MATTERS: sales of furniture online is difficult because it is difficult to visualize the product in your environment. At least in the store you can view the product in a fake setting (think IKEA rooms you have to travel through during your shopping trip). Augmented Reality has been tried to enhance paper catalogues in the past but now Amazon is trying to leverage 3D directly within their online store to help you decide if that table and sofa go well together. This is obviously a test and the links below should provide you with additional food for thought on the matter.

 

Hubstair a startup that helps retailers do a bit what Amazon showroom does: https://www.hubstairs.com/ 

http://fmcs.digital/blog/canadian-tire-enhances-2016-paper-catalogue-via-augmentedreality/ 

http://fmcs.digital/blog/google-project-tango-demonstrates-how-to-buy-wayfair-furniture-in-augmentedreality-ecommerce-googleio/ 

http://fmcs.digital/blog/ikea-2014-catalog-can-view-and-place-furniture-in/ 

http://fmcs.digital/blog/augmented-reality-catalog-places-ikea-furniture-in/

http://fmcs.digital/blog/apple-next-killer-app-may-be-augmentedreality-ikea-demo-and-others-to-come/ 

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3 #videos on retail store technology of today and tomorrow: The Future of Omni-Channel Retail, How stores track your shopping behaviour, Tech Savvy Store

Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy. 

Farid Mheir's insight:

WHY IT MATTERS: we all go to stores and seldom notice the technology that surrounds us and tracks our moves.

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