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From
ico
Information Commissioner Elizabeth Denham has today (11 July) published a detailed update of her office’s investigation into the use of data analytics in political campaigns. 
Amir Ali's curator insight,
July 19, 2018 5:45 PM
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Scoop.it!
From
ico
In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.
Farid Mheir's insight:
WHY IT MATTERS: this report from the ICO data privacy organization in the UK explains in their recent report how political parties and companies use your private data to create a digital twin profile to then target you during your Internet journeys with micro-targeted messages. Also read my post on the digital twin concept: http://fmcs.digital/blog/digital-twin
Scoop.it!
From
ico
In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.
Farid Mheir's insight:
WHY IT MATTERS: data that you post on Facebook or elsewhere is aggregated by political parties and retailers and governments and others to create a virtual profile of yourself - what I call the digital twin. See my post here for more on the digital twin: http://fmcs.digital/blog/digital-twin/
Scoop.it!
From
ico
In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.
Farid Mheir's insight:
WHY IT MATTERS: this investigation on the heels of the Cambridge Analytica scandal shows how much data is being collected by political parties.
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An email from Aleksandr Kogan sheds light on exactly how much your Facebook data reveals about you, and what data scientists can actually do with that information. The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies.
Farid Mheir's insight:
WHY IT MATTERS: this well researched article with many links will provide hours of content to help you understand the Facebook breach. The data may surprise you both by the high accuracy that some predictive models have, and by the relatively low accuracy of other elements.
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Data about exercise routes shared online by soldiers can be used to pinpoint overseas facilities. Sensitive information about the location and staffing of military bases and spy outposts around the world has been revealed by a fitness tracking company.
Farid Mheir's insight:
WHY IT MATTERS: Big data and Internet of things - where every device in the world is connected - has huge potential. At the same time, this enhanced traceability has downsides for privacy and security, as evidenced by this article from The Guardian. Other similar examples in the past have highlighted the possible issues: robbers get caught by police when the photos they post of their robbery includes their GPS location, or face identification cameras in China let government track individuals as they walk the street. We will have to find a solution for this in the future. Other articles I wrote about the strava Big Data visualization are here:
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“During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple.”
Farid Mheir's insight:
WHY THIS IS IMPORTANT We are just starting to scratch the surface of what we can learn when we analyze the personal data from social media. When everything is connected with Internet of things products and when we measure everything we do using wearables and quantified-self technologies, the insights will be even greater. Companies should prepare to analyze this massive data rush and us all should start to think about our information privacy more carefully...
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From
fusion
On the night of the Iowa caucus, Dstillery flagged all the [ad network-mediated ad] auctions that took place on phones in latitudes and longitudes near caucus locations. It wound up spotting 16,000 devices on caucus night, as those people had granted location privileges to the apps or devices that served them ads. It captured those mobile ID’s and then looked up the characteristics associated with those IDs in order to make observations about the kind of people that went to Republican caucus locations (young parents) versus Democrat caucus locations. It drilled down further (e.g., ‘people who like NASCAR voted for Trump and Clinton’) by looking at which candidate won at a particular caucus location.
Farid Mheir's insight:
As they say, this solution is both brilliant and scary. It speaks to the power of using mobile phones, geolocation and big data.
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From
fortune
Beam Technologies wants to change the dental insurance market, starting with data.
Farid Mheir's insight:
Insurance company offers bluetooth toothbrushes to clients to reduce their premiums - if they brush well. WHY THIS IS IMPORTANT Big data and digital connected things have the potential to transform entire industries and it looks like the insurance industry is one of them. With Desjardins ajusto mobile app (http://www.desjardins.com/ca/personal/insurance/car-insurance/ajusto/) good drivers get up to 25% premium discounts, Oscar fitbit tracker users get lower premiums as well (and the startup gets a crazy 15B$ valuation http://www.businessinsider.com/oscar-raises-145-million-at-a-15-billion-valuation-2015-4), the trend appears to be clear: give us access to your data and we'll give you a better deal.
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Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
Farid Mheir's insight:
Deep dive into the world of retail analytics where buying behaviour is dissected and analyzed. Provides an example where Target was able to successfully identify that a teenager was pregnant before she told anyone. Which led her parents to discover the truth when they started received coupons for baby care products in the mail. Spooky but considering what I know and that the article was written 3 years ago, this is, unfortunately, old news with old technology. Today, we are much better at it... Must read.
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Curated by Farid Mheir
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WHY IT MATTERS: read this very detailed report that explains how political parties have used the Facebook data to create personalized messages and influence the election that led to the Brexit. Fascinating. Also read my posts on the data you leave behind - the data exhaust - that enables the creation of your digital twin: http://fmcs.digital/blog/digital-twin