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Scoop.it!
Your shopping habits reveal even the most personal information — like when you’re going to have a baby. 
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Curated by Farid Mheir
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Deep dive into the world of retail analytics where buying behaviour is dissected and analyzed. Provides an example where Target was able to successfully identify that a teenager was pregnant before she told anyone. Which led her parents to discover the truth when they started received coupons for baby care products in the mail. Spooky but considering what I know and that the article was written 3 years ago, this is, unfortunately, old news with old technology. Today, we are much better at it...
Must read.