WHY IT MATTERS: Digital Transformation
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The essential guide to data lineage provides useful insights into an important topic in #BI and data analysis

The essential guide to data lineage provides useful insights into an important topic in #BI and data analysis | WHY IT MATTERS: Digital Transformation | Scoop.it

The core idea behind data lineage is the ability to fully understand how data flows from one place to another within the infrastructure that was built to house and process it. It seems like it should not be a difficult problem, but it is. In fact, it is a huge issue for organizations as they face 2022 and beyond. If organizations do not know where their data comes from or goes, they have uncontrolled environments that have risk on many different levels. Having uncontrolled data environments means that it is also very difficult to extract value from data, and data is the new oil or new gold. Organizations that cannot extract value from data stand a good chance of being outcompeted and replaced by organizations that can.

Farid Mheir's insight:

WHY IT MATTERS: short ebook that provides 6 great examples where data lineage is essential, for example to track how personally identifiable information is protected.

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6 foundational shifts to build a #data #architecture that drives innovation by @McKinsey is a great summary of how it should be done

6 foundational shifts to build a #data #architecture that drives innovation by @McKinsey is a great summary of how it should be done | WHY IT MATTERS: Digital Transformation | Scoop.it

An agile approach to overhauling data architecture improves speed, flexibility, and innovation.

Farid Mheir's insight:

WHY IT MATTERS: I agree with those 6 recommendations.

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Harnessing the power of external #data by @McKinsey is good reminder that it is easier than ever to leverage data from outside - like weather, demographics, ... to enhance your own data & analytics

Harnessing the power of external #data by @McKinsey is good reminder that it is easier than ever to leverage data from outside - like weather, demographics, ... to enhance your own data & analytics | WHY IT MATTERS: Digital Transformation | Scoop.it

Few organizations take full advantage of data generated outside their walls. A well-structured plan for using external data can provide a competitive edge.

Farid Mheir's insight:

WHY IT MATTERS: after you're done enabling analysis of your internal data - from eCommerce, ERP, etc. - you should look at external data - weather, demographics, etc. - to provide context and generate useful insights.

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Gartner Hype Cycle for Data Management, 2021

Gartner Hype Cycle for Data Management, 2021 | WHY IT MATTERS: Digital Transformation | Scoop.it

To succeed with data and analytics initiatives, enterprises need a comprehensive view of critical technology capabilities. We believe these Hype Cycles draw a holistic view of technologies — including the new addition of lakehouse architecture as a trigger, which can make data and analytics programs modern, broadly applied, richer in functionality and successful.

Get the report and gain insight into:
-Changes in this Hype Cycle — including the addition of Lakehouse
-The current state of data management maturity
-The Priority Matrix

Farid Mheir's insight:

WHY IT MATTERS: insights to remain buzzword compliant in the world of data management ;-)

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2021 Analytical Platforms Market Study highlights many of the key features and use case in #BI today

2021 Analytical Platforms Market Study highlights many of the key features and use case in #BI today | WHY IT MATTERS: Digital Transformation | Scoop.it

Business intelligence white papers on BI industry trends, and the latest BI and analytics analyst reports from Gartner, Dresner, BARC and Forrester.

Farid Mheir's insight:

WHY IT MATTERS: I am not big on surveys other than for the guidance they provide about how people actually use their systems. Here, the survey sheds light on many of the features and use cases in BI.

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Data Mesh Vs. Data Fabric: Understanding the Differences

Data Mesh Vs. Data Fabric: Understanding the Differences | WHY IT MATTERS: Digital Transformation | Scoop.it

At first glance, the data fabric and the data mesh concepts sound quite similar. Meshes are often made from a type of fabric, after all, and they are both malleable items that can be lain atop things–in this case, your IT systems that are subject to the ever-growing data crush.

But there are fundamental differences to these two approaches, so it’s worth taking some time to learn their differences.

Farid Mheir's insight:

WHY IT MATTERS: a great overview of 2 popular data architectures.

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Top Data and Analytics Trends for 2021 by @gartner feels like #mumbojumbo

Top Data and Analytics Trends for 2021 by @gartner feels like #mumbojumbo | WHY IT MATTERS: Digital Transformation | Scoop.it

Gartner Top 10 Data and Analytics Trends for 2021

Farid Mheir's insight:

WHY IT MATTERS: I find all these trends *very* theoretical, approaching mumbo-jumbo status, don't you?

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Brush up on buzzword compliance: Gartner Top Strategic #Technology #Trends for 2022

Brush up on buzzword compliance: Gartner Top Strategic #Technology #Trends for 2022 | WHY IT MATTERS: Digital Transformation | Scoop.it

12 technology trends that will help shape the future of digital business.

Farid Mheir's insight:

WHY IT MATTERS: this report from gartner review the top 12 buzzword you need to master for your geek xmas cocktail conversations ;-) As often with these, they are very generic and could end up being very difficult to implement. Nevertheless they point in the right direction, globally.

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6 fundamental shifts in data architecture to drive innovation- they look so simple yet they are very difficult to implement via @McKinsey

6 fundamental shifts in data architecture to drive innovation- they look so simple yet they are very difficult to implement via @McKinsey | WHY IT MATTERS: Digital Transformation | Scoop.it

An agile approach to overhauling data architecture improves speed, flexibility, and innovation.

Farid Mheir's insight:

WHY IT MATTERS: data is the fuel for digital transformation. Changing the data architecture of organizations to support real-time quality data requires a number of fundamental changes that often requires changes in infrastructure, legacy systems and more importantly, governance and user behavior.

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50+ #free Data Studio Templates to Automate SEO Reporting + Lots More marketing and web reports, dashboards and visualizations

50+ #free Data Studio Templates to Automate SEO Reporting + Lots More marketing and web reports, dashboards and visualizations | WHY IT MATTERS: Digital Transformation | Scoop.it

Looking for a data visualisation tool or SEO report templates? Grab these FREE Data Studio Templates to speed up your reporting (and more).

Farid Mheir's insight:

WHY IT MATTERS: Google data studio is a very simple and useful tool to consolidate and display data from websites, ecommerce, social and other digital activities. Great for marketing but anyone with interested in showing how good (or bad) their digital activities are. Moreover the results can be viewed online or emailed as PDF!

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The Gartner 2020 Magic Quadrant for Data Science and #ML Platforms

The Gartner 2020 Magic Quadrant for Data Science and #ML Platforms | WHY IT MATTERS: Digital Transformation | Scoop.it

Expert data scientists and other professionals working in data science roles require capabilities to source data, build models and operationalize machine learning insights. Significant vendor growth, product development and myriad competing visions reflect a healthy market that is maturing rapidly.

Farid Mheir's insight:

WHY IT MATTERS: machine learning is all about data and data analysis so no surprise that data analysis tools are exploding these days. The quadrant is interesting to ID the big players but jump to the end of the report for a market analysis that is worth the read.

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Take this test: 9 data points is all you need to determine who you are going to vote in the next election- Imagine what you can do when you have 1000s as do Apple, Google, Facebook, etc.? via @Radi...

Take this test: 9 data points is all you need to determine who you are going to vote in the next election- Imagine what you can do when you have 1000s as do Apple, Google, Facebook, etc.? via @Radi... | WHY IT MATTERS: Digital Transformation | Scoop.it

À quel point l’âge, le revenu, le genre ou la religion influencent les chances de voter pour un parti? Nous avons puisé dans les réponses de 387 671 utilisateurs de la Boussole électorale pour le déterminer.

Farid Mheir's insight:

WHY IT MATTERS: the power of big data is all here in this test. Enter your age, gender and 7 other facts about you and they will determine with high confidence what party you will vote for in the upcoming Canadian election. What's the trick? The data from an online survey of 300,000 Canadians. So now imagine the kind of targetting Apple, Google, Facebook, Amazon can do and you'll realize why they are so valuable and dangerous. Amazing!

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Meet the #AI Landlord That’s Building a Single-Family-Home Empire using #BigData + #AI + #humans

Meet the #AI Landlord That’s Building a Single-Family-Home Empire using #BigData + #AI + #humans | WHY IT MATTERS: Digital Transformation | Scoop.it

Finding shabby abodes like these and making them respectable is the load-bearing wall of Amherst’s strategy. Amherst depends on humans to find cities, towns, and neighborhoods where fixer-uppers can become profitable, then relies on automation to pick individual homes. Negri, 31, heads the human team. He spends 150 days a year on the road overseeing Main Street ­Renewal’s operations from Atlanta to Denver, searching for “sweet spot” neighborhoods that combine affordable rents with a strong middle-income employment base.

Farid Mheir's insight:

WHY IT MATTERS: AI and big data applied to home improvement and renovation.

Jianda Jx's curator insight, July 12, 2019 7:18 AM
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The basics of a Funnel Marketing System are pretty simple but require many #digital #tools and #technologies to be combined to deliver metrics that have value via @funnel_io

The basics of a Funnel Marketing System are pretty simple but require many #digital #tools and #technologies to be combined to deliver metrics that have value via @funnel_io | WHY IT MATTERS: Digital Transformation | Scoop.it

What would the impact be on your business if you could improve the effectiveness of your advertising by 25%? This document outlines the different parts of a good advertising setup and provides advice on best practices.

Farid Mheir's insight:

WHY IT MATTERS: few marketing units measure the success of their advertising campaigns. This article describes what it takes to do so.

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Building a marketing reporting stack is required but remains difficult - this post provides part of the solution via @funnel_io

Building a marketing reporting stack is required but remains difficult - this post provides part of the solution via @funnel_io | WHY IT MATTERS: Digital Transformation | Scoop.it

Next time you meet a marketer, ask them (or ask yourself if you have a marketing budget) the following question: As of today, what percent of your marketing budget have you spent so far this month and is your overall spend tracking above or below budget? More often than not you don’t get a straight answer. Because they do not know. The spend for different marketing channels is typically tracked in different tools or in different siloed reports. Nowhere is it added up every day.

Farid Mheir's insight:

WHY IT MATTERS: I see it in most organizations: marketing team is overwhelmed with data but very few manage to provide simple reporting to show how good (or bad) their efforts are. It should in fact be simple to produce the table highlighted here but it is not. 

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Top 100 #DigitalTransformation Influencers shows focus remains on #Technology #Innovation #Data #Marketing via @stratorob #AI #Robotics #RPA #IoT #BigData #DataScience #DataAnalytics

Top 100 #DigitalTransformation Influencers shows focus remains on #Technology #Innovation #Data #Marketing via @stratorob #AI #Robotics #RPA #IoT #BigData #DataScience #DataAnalytics | WHY IT MATTERS: Digital Transformation | Scoop.it

An overview of influencer that inspire me daily when reading the newest trends on digital transformation. Feel free to add your favorite influencer on this list. I personally have no influence on the ranking - a neutral algorithm calculates who has the most impact online. So all fame and blame belongs to the algorithm.

Farid Mheir's insight:

WHY IT MATTERS: the list provides a great starting point to get a shot of digital transformation leadership. The focus being mostly on technology, you should look elsewhere for impact on society, work, and life that digital transformation brings.

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Findings, recommendations and actions from ICO investigation into data analytics in political campaigns - read the preliminary findings on how it is now possible to send micro-targeted messages usi...

Findings, recommendations and actions from ICO investigation into data analytics in political campaigns - read the preliminary findings on how it is now possible to send micro-targeted messages usi... | WHY IT MATTERS: Digital Transformation | Scoop.it

Information Commissioner Elizabeth Denham has today (11 July) published a detailed update of her office’s investigation into the use of data analytics in political campaigns.

Farid Mheir's insight:

WHY IT MATTERS: read this very detailed report that explains how political parties have used the Facebook data to create personalized messages and influence the election that led to the Brexit. Fascinating. Also read my posts on the data you leave behind - the data exhaust - that enables the creation of your digital twin: http://fmcs.digital/blog/digital-twin 

Amir Ali's curator insight, July 19, 2018 5:45 PM
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How micro-targeting works and why your #digital #data creates a #DigitalTwin of yourself that retailers, governments, political parties and others take advantage of to change your opinion or behavi...

How micro-targeting works and why your #digital #data creates a #DigitalTwin of yourself that retailers, governments, political parties and others take advantage of to change your opinion or behavi... | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: this report from the ICO data privacy organization in the UK explains in their recent report how political parties and companies use your private data to create a digital twin profile to then target you during your Internet journeys with micro-targeted messages. Also read my post on the digital twin concept: http://fmcs.digital/blog/digital-twin 

Jeevan Joshi's curator insight, July 20, 2018 12:29 AM
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How political parties use your personal data to create a #DigitalTwin profile of yourself and send you targeted messages in #Facebook #Email #Ads and other via @ICO #UK #CambridgeAnalytica #privacy...

How political parties use your personal data to create a #DigitalTwin profile of yourself and send you targeted messages in #Facebook #Email #Ads and other via @ICO #UK #CambridgeAnalytica #privacy... | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: data that you post on Facebook or elsewhere is aggregated by political parties and retailers and governments and others to create a virtual profile of yourself - what I call the digital twin. See my post here for more on the digital twin: http://fmcs.digital/blog/digital-twin/ 

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UK Investigation into data analytics for political purposes track the amount of data collected by political parties via @ICO #Facebook #CambridgeAnalytica

UK Investigation into data analytics for political purposes track the amount of data collected by political parties via @ICO #Facebook #CambridgeAnalytica | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: this investigation on the heels of the Cambridge Analytica scandal shows how much data is being collected by political parties.

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Google tracks #creditCard transactions + mobile locations + loyalty to measure impact of #ads on store sales

Google tracks #creditCard transactions + mobile locations + loyalty to measure impact of #ads on store sales | WHY IT MATTERS: Digital Transformation | Scoop.it
If you collect email information at the point of sale for your loyalty program, you can import store transactions directly into AdWords yourself or through a third-party data partner. And even if your business doesn’t have a large loyalty program, you can still measure store sales by taking advantage of Google’s third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States. There is no time-consuming setup or costly integrations required on your end. You also don’t need to share any customer information. After you opt in, we can automatically report on your store sales in AdWords.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

So many people tell me that they are not on Facebook because they want to keep their privacy. This is another proof that privacy does not exist anymore and that there is no line between online and real-world. Please all be aware and try to put into practice the tips I share during my talks on me.com and the management of your digital twin. for more, read these:

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The world’s most valuable resource is no longer oil, but data via @TheEconomist

The world’s most valuable resource is no longer oil, but data via @TheEconomist | WHY IT MATTERS: Digital Transformation | Scoop.it

An oil refinery is an industrial cathedral, a place of power, drama and dark recesses: ornate cracking towers its gothic pinnacles, flaring gas its stained glass, the stench of hydrocarbons its heady incense. Data centres, in contrast, offer a less obvious spectacle: windowless grey buildings that boast no height or ornament, they seem to stretch to infinity.

Also read: http://www.economist.com/news/leaders/21721656-data-economy-demands-new-approach-antitrust-rules-worlds-most-valuable-resource 

Farid Mheir's insight:

WHY THIS IS IMPORTANT

For a while the saying was that "If You're Not Paying for It; You're the Product" but it looks like today "If You're Not Paying for It; You're the Data". data is in fact so important today because it is essential to program the new algorithms of deep learning. Those that have plenty of Data - Facebook, Google, Apple, UBER, Tesla - will be able to have better software and thus hopefully better products.

Thus, you are the data. Think about it next time you use a computer or mobile phone...

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3 Million #Instacart Orders, Open Sourced

3 Million #Instacart Orders, Open Sourced | WHY IT MATTERS: Digital Transformation | Scoop.it

Instacart is excited to announce our first public dataset release, “The Instacart Online Grocery Shopping Dataset 2017”. This anonymized dataset contains a sample of over 3 million grocery orders from more than 200,000 Instacart users.

For each user, we provide between 4 and 100 of their orders, with the sequence of products purchased in each order. We also provide the week and hour of day the order was placed, and a relative measure of time between orders.

 

Farid Mheir's insight:

WHY THIS IS IMPORTANT

In today's eCommerce world, winners do not limit themselves to building great catalogs and payment processing experience. They actively analyze data to understand customer behaviour, to provide them with exceptional information to speed-up their shopping experience, but also maybe make them buy more or more expensive products. This is a great example of such a data analysis by grocery shopping leader instacart. It provides amazing insights into grocery shopping but also has open sourced the data for others to benefit.

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Strava 170M rides&runs #Heatmap shows most popular #bike & #run trails of 2015 with #BigData #GPS #crowdsourcing

Strava 170M rides&runs #Heatmap shows most popular #bike & #run trails of 2015 with #BigData #GPS #crowdsourcing | WHY IT MATTERS: Digital Transformation | Scoop.it
100 million rides and runs, 220 billion data points visualizing the best roads and trails worldwide.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Big brother is watching and when it does you can gain tremendous insights into the behaviour of humans. I zoomed in on Montreal and the diagram is very clear about which run trails are most popular on the Mount Royal. On the dark side, of course, this means Strava performs some high level surveillance on us as we share our bike and run rides with their software.

Eric Hunter's curator insight, March 27, 2017 11:43 AM
Taking this beyond just being really cool, into value creating is the next challenge. Great #dataviz work!
 
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#analytics: Competing in a data-driven world difficult because of lack of talent & data silos via @McKinsey 

#analytics: Competing in a data-driven world difficult because of lack of talent & data silos via @McKinsey  | WHY IT MATTERS: Digital Transformation | Scoop.it
Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

To unlock up to 50% of value in data analytics in major industries, businesses must invest in talent and break down data silos. HUGE job IMHO...

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