WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Why Google Maps is GREAT and Apple maps is barely ok at best - a very detailed look - Thank you @gnat for these great finds

Why Google Maps is GREAT and Apple maps is barely ok at best - a very detailed look - Thank you @gnat for these great finds | WHY IT MATTERS: Digital Transformation | Scoop.it

Google has gathered so much data, in so many areas, that it’s now crunching it together and creating features that Apple can’t make—surrounding Google Maps with a moat of time.

Farid Mheir's insight:

WHY IT MATTERS: Google has been capturing and translating data for a very long time and by doing so it can provide digital services that way better than anything else their competitors can do. This example of maps is just one in many but this one is particularly well documented. Kudos.

EntreCulturas's curator insight, January 4, 2018 11:02 AM
En este estudio sobre las apps de geolocalizacion como Google Maps o Apple Maps, se muestra el mayor desarrollo de la primera. Google se ha actualizado principalmente permitiendo el acceso exacto al edificio concreto de una calle. Se puede ver clickando ,encima, una descripción detallada de la ubicación con opción de encontrar imágenes del interior. 
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The Power of Data As the Next Big Thing in Content Marketing @HBR 

The Power of Data As the Next Big Thing in Content Marketing @HBR  | WHY IT MATTERS: Digital Transformation | Scoop.it
The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of branded content in order keep their brands, perspectives, and value propositions in front of customers.
Farid Mheir's insight:

I wrote about this in the past numerous times and it is great to see HBR and others recognize this important trend: companies are sitting on huge amounts of information they can use to extract meaningful information and share it with their clients and employees to attract and retain them.

 

For example, look at jawbone and how they do it

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