WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Findings, recommendations and actions from ICO investigation into data analytics in political campaigns - read the preliminary findings on how it is now possible to send micro-targeted messages usi...

Findings, recommendations and actions from ICO investigation into data analytics in political campaigns - read the preliminary findings on how it is now possible to send micro-targeted messages usi... | WHY IT MATTERS: Digital Transformation | Scoop.it

Information Commissioner Elizabeth Denham has today (11 July) published a detailed update of her office’s investigation into the use of data analytics in political campaigns.

Farid Mheir's insight:

WHY IT MATTERS: read this very detailed report that explains how political parties have used the Facebook data to create personalized messages and influence the election that led to the Brexit. Fascinating. Also read my posts on the data you leave behind - the data exhaust - that enables the creation of your digital twin: http://fmcs.digital/blog/digital-twin 

Amir Ali's curator insight, July 19, 2018 5:45 PM
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How micro-targeting works and why your #digital #data creates a #DigitalTwin of yourself that retailers, governments, political parties and others take advantage of to change your opinion or behavi...

How micro-targeting works and why your #digital #data creates a #DigitalTwin of yourself that retailers, governments, political parties and others take advantage of to change your opinion or behavi... | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: this report from the ICO data privacy organization in the UK explains in their recent report how political parties and companies use your private data to create a digital twin profile to then target you during your Internet journeys with micro-targeted messages. Also read my post on the digital twin concept: http://fmcs.digital/blog/digital-twin 

Jeevan Joshi's curator insight, July 20, 2018 12:29 AM
practical application of blockchain
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How political parties use your personal data to create a #DigitalTwin profile of yourself and send you targeted messages in #Facebook #Email #Ads and other via @ICO #UK #CambridgeAnalytica #privacy...

How political parties use your personal data to create a #DigitalTwin profile of yourself and send you targeted messages in #Facebook #Email #Ads and other via @ICO #UK #CambridgeAnalytica #privacy... | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: data that you post on Facebook or elsewhere is aggregated by political parties and retailers and governments and others to create a virtual profile of yourself - what I call the digital twin. See my post here for more on the digital twin: http://fmcs.digital/blog/digital-twin/ 

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UK Investigation into data analytics for political purposes track the amount of data collected by political parties via @ICO #Facebook #CambridgeAnalytica

UK Investigation into data analytics for political purposes track the amount of data collected by political parties via @ICO #Facebook #CambridgeAnalytica | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: this investigation on the heels of the Cambridge Analytica scandal shows how much data is being collected by political parties.

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Weekend read: 350 slides Mary Meeker’s 2017 internet trends report - eCommerce is killing traditional retail #1

Weekend read: 350 slides Mary Meeker’s 2017 internet trends report - eCommerce is killing traditional retail #1 | WHY IT MATTERS: Digital Transformation | Scoop.it

The most anticipated slide deck of the year is here. Key takeaways:

  • Global smartphone growth is slowing: Smartphone shipments grew 3 percent year over year last year, versus 10 percent the year before. This is in addition to continued slowing internet growth, which Meeker discussed last year.
  • Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
  • In 10 years, Netflix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership continues to decline.
  • Entrepreneurs are often fans of gaming, Meeker said, quoting Elon Musk, Reid Hoffman and Mark Zuckerberg. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be around $100 billion in 2016, and China is now the top market for interactive gaming.
  • China remains a fascinating market, with huge growth in mobile services and payments and services like on-demand bike sharing. (More here: The highlights of Meeker's China slides.)
  • While internet growth is slowing globally, that’s not the case in India, the fastest growing large economy. The number of internet users in India grew more than 28 percent in 2016. That’s only 27 percent online penetration, which means there’s lots of room for internet usership to grow. Mobile internet usage is growing as the cost of bandwidth declines. (More here: The highlights of Meeker's India slides.)
  • In the U.S. in 2016, 60 percent of the most highly valued tech companies were founded by first- or second-generation Americans and are responsible for 1.5 million employees. Those companies include tech titans Apple, Alphabet, Amazon and Facebook.
  • Healthcare: Wearables are gaining adoption with about 25 percent of Americans owning one, up 12 percent from 2016. Leading tech brands are well-positioned in the digital health market, with 60 percent of consumers willing to share their health data with the likes of Google in 2016.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

This is an annual bag of goodies.

Highlight #1: retail stores are closing at record pace while Amazon opens stores. This is such a huge trend because it transforms stores from a mini-warehouse into something else: a destination for experience, service, and training. Think Apple store with the highest sales per square foot, genius bar, classes and a showroom. Amazon has pushed its Amazon GO, no lines, no registers concept and it is rolling it out slowly. This is just the beginning...

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We are the product: Using #wearables + #BigData to predict heart disease

We are the product: Using #wearables + #BigData to predict heart disease | WHY IT MATTERS: Digital Transformation | Scoop.it

This study plans to gather more data about heart health from more people than any research study has done before. We'll use it to develop strategies to prevent and treat all aspects of heart disease. It's as simple as that.

Farid Mheir's insight:

WHY THIS IS IMPORTANT

The study behind the recent assessment that Apple watch can be used to predict heart disease. The future of wearable device is health and wellness related.

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Killer use case for #wearables? Study: Apple Watch accurately detects heart problems

Killer use case for #wearables? Study: Apple Watch accurately detects heart problems | WHY IT MATTERS: Digital Transformation | Scoop.it
A study published today suggests your Apple Watch could help detect and track serious heart conditions. According to CNET, researchers from the University of California, San Francisco worked with the app Cardiogram on the Health eHeart study, gathering cardiovascular data from 6,158 people who used Apple Watches. They tested whether the watches were able to …
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Wearables are struggling to find their usefulness. I've been saying from the start that their killer app is with everything related to sensors. This appears to be truer than ever with news like this...

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Strava 170M rides&runs #Heatmap shows most popular #bike & #run trails of 2015 with #BigData #GPS #crowdsourcing

Strava 170M rides&runs #Heatmap shows most popular #bike & #run trails of 2015 with #BigData #GPS #crowdsourcing | WHY IT MATTERS: Digital Transformation | Scoop.it
100 million rides and runs, 220 billion data points visualizing the best roads and trails worldwide.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Big brother is watching and when it does you can gain tremendous insights into the behaviour of humans. I zoomed in on Montreal and the diagram is very clear about which run trails are most popular on the Mount Royal. On the dark side, of course, this means Strava performs some high level surveillance on us as we share our bike and run rides with their software.

Eric Hunter's curator insight, March 27, 2017 11:43 AM
Taking this beyond just being really cool, into value creating is the next challenge. Great #dataviz work!
 
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Twitter can tell which states love jogging & which are eating hot dogs 

Twitter can tell which states love jogging & which are eating hot dogs  | WHY IT MATTERS: Digital Transformation | Scoop.it

With the explosive growth of online activity and social media around the world, the massive amount of real-time data created directly by populations of interest has become an increasingly attractive and fruitful source for analysis. Despite the limitation that social media users in the United States are not a random sample of the US population [7], there is a wealth of information in these data sets and uneven sampling can often be accommodated.

Indeed, online activity is now considered by many to be a promising data source for detecting health conditions [8, 9] and gathering public health information [10, 11], and within the last decade, researchers have constructed a range of public-health instruments with varying degrees of success.

Fine-tuning these algorithms is key to improving large-scale analysis of social media, whether the goal is to measure the caloric content of a tweet or to find the next developing news story. These technologies represent new ways of finding and understanding the conversations we're having as a country -- chatter that is increasingly moving online.

Farid Mheir's insight:

WHY THIS IS IMPORTANT

More insights on wellness and fitness from social media and big data. Here what is important to note is how we can extract knowledge from information that people share on social media. With more and more wearable devices and internet connected devices like refrigerators, cooktops, and water bottles, it is clear that more and more insight will be gathered from our digital exhaust.

 

More insights:

- more on the digital twin and digital exhaust: fmcs.digital/blog/digital-twin 

- the website with all the data: panometer.org/instruments/lexicocalorimeter 

- twitter can also help predict happiness: hedonometer.org/index.html 

- the research paper: arxiv.org/pdf/1507.05098.pdf 

- lapresse+ article (in french): plus.lapresse.ca/screens/d09ef280-9b06-4fe5-935c-4155336ef100%7C_0.html 

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Fitbit Activity Index & Fitbit Science are examples of #wearables #BigData insights 

Fitbit Activity  Index & Fitbit Science are examples of #wearables #BigData insights  | WHY IT MATTERS: Digital Transformation | Scoop.it

Explore the fitness and workout trends of Fitbit users, and get exercise advice from the experts in this comprehensive, interactive infographic. At Fitbit, we geek out about workouts. Feast your fitness-loving eyes on the first ever Fitbit Health & Activity Index that identifies some of the most popular activities, shifts in workout trends, and ways to stay motivated.

Farid Mheir's insight:

WHY THIS IS IMPORTANT

Wearing a device such as a fitbit does something way bigger than providing you with insights: it provides a HUGE trove of data to be mined for trends and insights. I wrote about the jawbone big data analysis in the past, but recently found that fitbit has started to provide a similar service, analyzing data its millions of devices capture every day.

 

More insights:

www.fitbit.com/fitscience

fmcs.digital/?s=jawbone 

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Facebook can predict when you fall in love and when your relationship starts #scary #bigData @TheAtlantic 

Facebook can predict when you fall in love and when your relationship starts #scary #bigData @TheAtlantic  | WHY IT MATTERS: Digital Transformation | Scoop.it
“During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple.”
Farid Mheir's insight:

WHY THIS IS IMPORTANT

We are just starting to scratch the surface of what we can learn when we analyze the personal data from social media. When everything is connected with Internet of things products and when we measure everything we do using wearables and quantified-self technologies, the insights will be even greater. Companies should prepare to analyze this massive data rush and us all should start to think about our information privacy more carefully...

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Onfido: startup that provides #Identity #Verification and Background Checks

Onfido: startup that provides #Identity #Verification and Background Checks | WHY IT MATTERS: Digital Transformation | Scoop.it
Onfido delivers next-generation background checks, helping the world’s most innovative businesses verify anyone, anywhere.
Farid Mheir's insight:

AI and Big Data are being applied to identity verification by a startup that has received 25M in funding and is poaching employees from Google.

 

WHY THIS IS IMPORTANT

AI and other techniques will provide enhance capabilities to deter theft and privacy violations. They will become essential tools in digital transformation of businesses. For example, UBER is using Onfido to verify that people are who they claim they are, thus making their service better able to curb credit card theft, and protect drivers by ensuring their passengers can be tracked is they behave inappropriately. 

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Curated by Farid Mheir
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