WHY IT MATTERS: Digital Transformation

WHY IT MATTERS: read this very detailed report that explains how political parties have used the Facebook data to create personalized messages and influence the election that led to the Brexit. Fascinating. Also read my posts on the data you leave behind - the data exhaust - that enables the creation of your digital twin: http://fmcs.digital/blog/digital-twin 

WHY IT MATTERS: this report from the ICO data privacy organization in the UK explains in their recent report how political parties and companies use your private data to create a digital twin profile to then target you during your Internet journeys with micro-targeted messages. Also read my post on the digital twin concept: http://fmcs.digital/blog/digital-twin 

WHY IT MATTERS: data that you post on Facebook or elsewhere is aggregated by political parties and retailers and governments and others to create a virtual profile of yourself - what I call the digital twin. See my post here for more on the digital twin: http://fmcs.digital/blog/digital-twin/ 

WHY IT MATTERS: this investigation on the heels of the Cambridge Analytica scandal shows how much data is being collected by political parties.

WHY THIS IS IMPORTANT

We are just starting to scratch the surface of what we can learn when we analyze the personal data from social media. When everything is connected with Internet of things products and when we measure everything we do using wearables and quantified-self technologies, the insights will be even greater. Companies should prepare to analyze this massive data rush and us all should start to think about our information privacy more carefully...