WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Findings, recommendations and actions from ICO investigation into data analytics in political campaigns - read the preliminary findings on how it is now possible to send micro-targeted messages usi...

Findings, recommendations and actions from ICO investigation into data analytics in political campaigns - read the preliminary findings on how it is now possible to send micro-targeted messages usi... | WHY IT MATTERS: Digital Transformation | Scoop.it

Information Commissioner Elizabeth Denham has today (11 July) published a detailed update of her office’s investigation into the use of data analytics in political campaigns.

Farid Mheir's insight:

WHY IT MATTERS: read this very detailed report that explains how political parties have used the Facebook data to create personalized messages and influence the election that led to the Brexit. Fascinating. Also read my posts on the data you leave behind - the data exhaust - that enables the creation of your digital twin: http://fmcs.digital/blog/digital-twin 

Amir Ali's curator insight, July 19, 2018 5:45 PM
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How micro-targeting works and why your #digital #data creates a #DigitalTwin of yourself that retailers, governments, political parties and others take advantage of to change your opinion or behavi...

How micro-targeting works and why your #digital #data creates a #DigitalTwin of yourself that retailers, governments, political parties and others take advantage of to change your opinion or behavi... | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: this report from the ICO data privacy organization in the UK explains in their recent report how political parties and companies use your private data to create a digital twin profile to then target you during your Internet journeys with micro-targeted messages. Also read my post on the digital twin concept: http://fmcs.digital/blog/digital-twin 

Jeevan Joshi's curator insight, July 20, 2018 12:29 AM
practical application of blockchain
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How political parties use your personal data to create a #DigitalTwin profile of yourself and send you targeted messages in #Facebook #Email #Ads and other via @ICO #UK #CambridgeAnalytica #privacy...

How political parties use your personal data to create a #DigitalTwin profile of yourself and send you targeted messages in #Facebook #Email #Ads and other via @ICO #UK #CambridgeAnalytica #privacy... | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: data that you post on Facebook or elsewhere is aggregated by political parties and retailers and governments and others to create a virtual profile of yourself - what I call the digital twin. See my post here for more on the digital twin: http://fmcs.digital/blog/digital-twin/ 

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UK Investigation into data analytics for political purposes track the amount of data collected by political parties via @ICO #Facebook #CambridgeAnalytica

UK Investigation into data analytics for political purposes track the amount of data collected by political parties via @ICO #Facebook #CambridgeAnalytica | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: this investigation on the heels of the Cambridge Analytica scandal shows how much data is being collected by political parties.

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Strava 170M rides&runs #Heatmap shows most popular #bike & #run trails of 2015 with #BigData #GPS #crowdsourcing

Strava 170M rides&runs #Heatmap shows most popular #bike & #run trails of 2015 with #BigData #GPS #crowdsourcing | WHY IT MATTERS: Digital Transformation | Scoop.it
100 million rides and runs, 220 billion data points visualizing the best roads and trails worldwide.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Big brother is watching and when it does you can gain tremendous insights into the behaviour of humans. I zoomed in on Montreal and the diagram is very clear about which run trails are most popular on the Mount Royal. On the dark side, of course, this means Strava performs some high level surveillance on us as we share our bike and run rides with their software.

Eric Hunter's curator insight, March 27, 2017 11:43 AM
Taking this beyond just being really cool, into value creating is the next challenge. Great #dataviz work!
 
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Onfido: startup that provides #Identity #Verification and Background Checks

Onfido: startup that provides #Identity #Verification and Background Checks | WHY IT MATTERS: Digital Transformation | Scoop.it
Onfido delivers next-generation background checks, helping the world’s most innovative businesses verify anyone, anywhere.
Farid Mheir's insight:

AI and Big Data are being applied to identity verification by a startup that has received 25M in funding and is poaching employees from Google.

 

WHY THIS IS IMPORTANT

AI and other techniques will provide enhance capabilities to deter theft and privacy violations. They will become essential tools in digital transformation of businesses. For example, UBER is using Onfido to verify that people are who they claim they are, thus making their service better able to curb credit card theft, and protect drivers by ensuring their passengers can be tracked is they behave inappropriately. 

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