WHY IT MATTERS: Digital Transformation

Leading organizations are increasing revenue and improving customer experience by becoming more collaborative, unified and digital-optimized across all of their customer interactions. Application leaders must make strategic technology investments that transform digital selling functions. This report highlights emerging and continuing trends for 2022 including customer's insistence on self-serve and assisted experiences, continued focus on unified commerce especially in terms of customer experience, and the uptick in b2b brands embracing digital.  

The leading edge for successful B2B sales growth is digital. Here’s why.

Could Configure, Price, Quote (CPQ) software be the secret to bridging the gap between your customers’ escalating expectations and your current sales experience? Our definitive guide covers everything you need to know about CPQ. From core capabilities and benefits, to finding the right solution and implementing it.
- What CPQ is and how it’s evolved
- Common reasons for implementing CPQ
- Core CPQ capabilities
- Finding a future-proof CPQ solution
- CPQ benefits – for sales and the rest of your business
- Getting your CPQ implementation right.

This report surfaces insights from Zylo’s dataset – the most comprehensive in the industry – comprising 5 years of SaaS spend, license, and usage data and more than $21B in SaaS spend under management. This year’s edition highlights outcomes of a year of exponential SaaS growth and a new way of working.
- How your SaaS portfolio and spend stack up
- How SaaS is impacting software management and governance
- The top opportunities to optimize your SaaS portfolio (and how to get started)

Here’s a sample communication architecture for a remote-friendly company.

In this article we introduce earned growth as the accounting-based counterpart for the Net Promoter Score, one that will reinforce the effectiveness of NPS, providing firms with a clear, data-driven connection between customer success, repeat and expanded purchases, word-of-mouth recommendations, a positive company culture, and business results.

 Through a financial service example, this article will show how Business Model Canvas, Customer Journey Mapping, Customer Value Mapping, Value Streams mapped for each customer segment or persona where each Value Stream is linked to its enabling Business Capabilities can assist organizations in facing their business transformation to deliver a more customer driven enterprise.

Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications for revenues, profits, and opportunities will be dramatic.

Blitzscaling is what you do when you need to grow really, really quickly. It’s the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale.

This is high-impact entrepreneurship. These kinds of companies always create a lot of the jobs and industries of the future.

holoportation is a new type of 3D capture technology that allows high quality 3D models of people to be reconstructed, compressed, and transmitted anywher

If I asked you: what’s the one thing you’ll do differently tomorrow to make your organization a better place to work, where would you start? How would you design, communicate and implement an organizational culture that employees actually embrace? In this post I introduce The Culture Map, a new tool that focuses on employee development and aids in building better performing companies.