Your new post is loading...
Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications for revenues, profits, and opportunities will be dramatic.
|
Scooped by Farid Mheir |
Scoop.it!
No comment yet.
Sign up to comment
WHY THIS IS IMPORTANT
Updated number from McKinsey show agin that digital transformation has room to grow but that companies that embrace it see positive impact on both EBIT and revenue. So why are not more doing it? The answers: humans.
Digital transformation is difficult to do because there is no fail-proof recipe to follow. It requires trial-and-error and investments that may, at times, have to shift from traditional to digital (for example moving $ from TV ads to Facebook ads), requiring some executives to feel they are loosing power in favour of others. Because in the end there are humans behind those decisions and one has to make sure they all see benefits for them of the digital transformation.