WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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What B2B Buyers Really Care About

What B2B Buyers Really Care About | WHY IT MATTERS: Digital Transformation | Scoop.it

To help B2B suppliers understand the spectrum of customer priorities, we analyzed scores of quantitative and qualitative customer studies that our firm had conducted for clients over three decades, examining what mattered most to buyers. From this research, we identified 40 fundamental “elements of value.” They fall into five categories: table stakes, functional, ease of doing business, individual, and inspirational.

Farid Mheir's insight:

WHY IT MATTERS: I find the B2B elements of value to be a very useful tool when crafting digital strategies in B2B organizations. See the full paper in HBR here.

Bjarke Nyby's curator insight, April 10, 2018 9:32 AM
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Know Your Industries: 70+ Market Maps Covering Fintech, CPG, Auto Tech, Healthcare, And More

Know Your Industries: 70+ Market Maps Covering Fintech, CPG, Auto Tech, Healthcare, And More | WHY IT MATTERS: Digital Transformation | Scoop.it
Here's a collection of all 71 CB Insights market maps and unbundling/disrupting graphics.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Digital transformation often comes from startup innovations. So maps like those are very good to know where opportunities to improve lie.

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Grocery Store Of The Future: 65 Startups Reimagining Shelf Stocking, Product Promotion, Shopper Tracking, And More

Grocery Store Of The Future: 65 Startups Reimagining Shelf Stocking, Product Promotion, Shopper Tracking, And More | WHY IT MATTERS: Digital Transformation | Scoop.it
The startups in this infographic have raised nearly $1.5B to optimize grocery store operations with AI, virtual reality and more.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Grocery is the last frontier for digital disruption, everyone knows (huge market but late adopter of digital, especially eCommerce see http://sco.lt/8ai7W5 http://sco.lt/6q1Ijx http://sco.lt/8Y94vh ).

But no one knows when exactly they'll get disrupted. Many are betting on eCommerce but from the looks of this report, we may see a lot of changes in our weekly trip to the supermarket, from shelf monitoring to augmented reality.

Then again, grocers are pre-historic in their use of technology because of low margins and a very repetitive shopping experience. We mostly always buy the same products and are looking at our store "experience" to be fast with low prices, not so much fun and experiential (see Amazon GO http://sco.lt/8MTY8X where there is no cash register to slow you down still needs to be cheap http://sco.lt/80HuqX).

So my bets are on the startups that enable faster grocery shopping at a low cost- all others I expect will have a hard time (sorry AR and VR startups...)!

StartupVideoStash's curator insight, May 3, 2017 6:50 AM
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Where machines could replace humans--and where they can’t (yet)

Where machines could replace humans--and where they can’t (yet) | WHY IT MATTERS: Digital Transformation | Scoop.it
The technical potential for automation differs dramatically across sectors and activities.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

We all work so we should all be aware of this trend. For those of us that create strategy for others, this is essential to consider as an underlying trend.

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#DigitalTransformation in the Consumer Packaged Goods industry

#DigitalTransformation in the Consumer Packaged Goods industry | WHY IT MATTERS: Digital Transformation | Scoop.it
With nearly one-half of growth over the next five years coming from digital channels, CPG manufacturers risk losing control of their margins, share, and brand equity.
Farid Mheir's insight:

A very good review of the digital challenges that the CPG industry faces today.

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Curated by Farid Mheir
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