WHY IT MATTERS: Digital Transformation

WHY THIS IS IMPORTANT

Grocery is the last frontier for digital disruption, everyone knows (huge market but late adopter of digital, especially eCommerce see http://sco.lt/8ai7W5 http://sco.lt/6q1Ijx http://sco.lt/8Y94vh ).

But no one knows when exactly they'll get disrupted. Many are betting on eCommerce but from the looks of this report, we may see a lot of changes in our weekly trip to the supermarket, from shelf monitoring to augmented reality.

Then again, grocers are pre-historic in their use of technology because of low margins and a very repetitive shopping experience. We mostly always buy the same products and are looking at our store "experience" to be fast with low prices, not so much fun and experiential (see Amazon GO http://sco.lt/8MTY8X where there is no cash register to slow you down still needs to be cheap http://sco.lt/80HuqX).

So my bets are on the startups that enable faster grocery shopping at a low cost- all others I expect will have a hard time (sorry AR and VR startups...)!

WHY THIS IS IMPORTANT

We all work so we should all be aware of this trend. For those of us that create strategy for others, this is essential to consider as an underlying trend.

WHY THIS IS IMPORTANT

Great chart from McKinsey that shows how to select technologies for the value they deliver. Need to improve time-to-market, look at rapid experimentation, concurrent engineering or cocreation. Useful and simple, can be reused in many other areas.