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Scoop.it!
If you take nothing else away from this post, it should be that retention matters. A lot. No other metric is as singularly telling of whether your business will thrive or die. And so, the better you understand what good retention looks like for your business, the better shot you have at the former. We hope this research proves useful to you whether you’re building, investing, or just curious. 
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Curated by Farid Mheir
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WHY IT MATTERS: with every product moving to a SaaS, pay as you go, model, retention has become a key metric to consider. This post delivers insights into retention metrics for GOOD and GREAT retention numbers. I'd love to see similar posts on email open rates, ecommerce conversion, app usage, etc.