While CDP vendors may claim to do everything, the fact is they can’t.
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WHY IT MATTERS: Digital Transformation
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Farid Mheir
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Curated by Farid Mheir
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WHY IT MATTERS: I like the way RSG bundles solutions in categories that make sense and often are unique in the research landscape (as opposed say to gartner and forrester). Yet their analysis, and this post, highlight that the world of Customer Data Platforms - CDPs - remains confusing at best.