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Scoop.it!
Use the 2019 Gartner Hype Cycle for Digital Marketing and Advertising to prioritize your marketing technology investments. 
smbetancur@uao.edu.co's curator insight,
October 16, 2019 8:52 PM
Marketing digital
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Scoop.it!
An overview of influencer that inspire me daily when reading the newest trends on digital transformation. Feel free to add your favorite influencer on this list. I personally have no influence on the ranking - a neutral algorithm calculates who has the most impact online. So all fame and blame belongs to the algorithm.
Farid Mheir's insight:
WHY IT MATTERS: the list provides a great starting point to get a shot of digital transformation leadership. The focus being mostly on technology, you should look elsewhere for impact on society, work, and life that digital transformation brings.
Scoop.it!
You’re surrounded by disruption and rapid change. Maybe you’re looking for solutions. A way to seize opportunities. We all are. It’s a sprint to stay ahead of technology. Blockchain. Automation. AI. Cybersecurity. It will forever change the way accounting is done. And forever change those who do it. It’s time to reset, redefine and reskill. The way we learn. The way we work. And the way we move forward. Here, you’ll find what you need to not just survive, but adapt and thrive. And disrupt disruption.
Farid Mheir's insight:
WHY IT MATTERS: I've been blogging about digital disruption since Jan 2013, and doing it since the early days of Internet in 1995. It is refreshing to see it being picked up by non technology professionals. Maybe a sign of the times that this thing is starting to really impact people, businesses and whole industries...?
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Curated by Farid Mheir
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WHY IT MATTERS: Gartner recommends that marketers prioritize the following 6 tech this year. Do you?
1- Customer data platform (CDP)
2- Artificial intelligence for marketing
3- Blockchain for advertising
4- Real-time marketing
5- Multitouch attribution
6- Conversational marketing