WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Twitter can tell which states love jogging & which are eating hot dogs 

Twitter can tell which states love jogging & which are eating hot dogs  | WHY IT MATTERS: Digital Transformation | Scoop.it

With the explosive growth of online activity and social media around the world, the massive amount of real-time data created directly by populations of interest has become an increasingly attractive and fruitful source for analysis. Despite the limitation that social media users in the United States are not a random sample of the US population [7], there is a wealth of information in these data sets and uneven sampling can often be accommodated.

Indeed, online activity is now considered by many to be a promising data source for detecting health conditions [8, 9] and gathering public health information [10, 11], and within the last decade, researchers have constructed a range of public-health instruments with varying degrees of success.

Fine-tuning these algorithms is key to improving large-scale analysis of social media, whether the goal is to measure the caloric content of a tweet or to find the next developing news story. These technologies represent new ways of finding and understanding the conversations we're having as a country -- chatter that is increasingly moving online.

Farid Mheir's insight:

WHY THIS IS IMPORTANT

More insights on wellness and fitness from social media and big data. Here what is important to note is how we can extract knowledge from information that people share on social media. With more and more wearable devices and internet connected devices like refrigerators, cooktops, and water bottles, it is clear that more and more insight will be gathered from our digital exhaust.

 

More insights:

- more on the digital twin and digital exhaust: fmcs.digital/blog/digital-twin 

- the website with all the data: panometer.org/instruments/lexicocalorimeter 

- twitter can also help predict happiness: hedonometer.org/index.html 

- the research paper: arxiv.org/pdf/1507.05098.pdf 

- lapresse+ article (in french): plus.lapresse.ca/screens/d09ef280-9b06-4fe5-935c-4155336ef100%7C_0.html 

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Facebook can predict when you fall in love and when your relationship starts #scary #bigData @TheAtlantic 

Facebook can predict when you fall in love and when your relationship starts #scary #bigData @TheAtlantic  | WHY IT MATTERS: Digital Transformation | Scoop.it
“During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple.”
Farid Mheir's insight:

WHY THIS IS IMPORTANT

We are just starting to scratch the surface of what we can learn when we analyze the personal data from social media. When everything is connected with Internet of things products and when we measure everything we do using wearables and quantified-self technologies, the insights will be even greater. Companies should prepare to analyze this massive data rush and us all should start to think about our information privacy more carefully...

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The foundations of Data Science: example of new book publishing using GitBook

The foundations of Data Science: example of new book publishing using GitBook | WHY IT MATTERS: Digital Transformation | Scoop.it
The Foundations of Data Science
Farid Mheir's insight:

I found this book reference on GitBook. It is the textbook for the class at UC Berkeley and provides not only great content for anyone interested in Data Science (visualization, prediction, etc.) but also for anyone interested in self publication. 

 

GitBook is similar to GitHub, the open source software code repository that pretty much everyone in the industry is using. It provides not only the technology to create and publish a book online or as an ebook but also the social network and collaboration features you'd expect in today's world. Book content can be consolidated from multiple authors, versioned and commented by a network of colleagues or clients.

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86x more reach if your Facebook content generates 5K+ interactions - but only if you pay via@statista

86x more reach if your Facebook content generates 5K+ interactions - but only if you pay via@statista | WHY IT MATTERS: Digital Transformation | Scoop.it
This chart illustrates how interactions with branded content on Facebook correlate with reach.
Farid Mheir's insight:

This chart demonstrates that you have 86x more reach if you pay Facebook to promote your content, but only if that content generates interactions - likes, comments, shares, etc.

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Curated by Farid Mheir
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