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If you take nothing else away from this post, it should be that retention matters. A lot. No other metric is as singularly telling of whether your business will thrive or die. And so, the better you understand what good retention looks like for your business, the better shot you have at the former. We hope this research proves useful to you whether you’re building, investing, or just curious. 
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Scoop.it!
Let’s say you randomly selected 1000 seed-stage startups based in the United States. How many of those would go on to raise a Series A? Of companies that go on to raise a Series A, how many would go on to raise a Series B? You could keep this process going until only
Farid Mheir's insight:
WHY THIS IS IMPORTANT We say one company in a thousand makes it. This study provides hard facts that the numbers are more like 16%.
Scoop.it!
The post is structured as follows:
Walking through the technology and process
Farid Mheir's insight:
A very interesting explanation of the process that CBinsight uses to search, compile and structure the information on startups that it tracks. The paper is already 3 years old so I expect that reliance on manual work is less and AI automation is leveraged more today. Nonetheless a good read.
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Curated by Farid Mheir
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WHY IT MATTERS: with every product moving to a SaaS, pay as you go, model, retention has become a key metric to consider. This post delivers insights into retention metrics for GOOD and GREAT retention numbers. I'd love to see similar posts on email open rates, ecommerce conversion, app usage, etc.