Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
An agile approach to overhauling data architecture improves speed, flexibility, and innovation.
Farid Mheir's insight:
WHY IT MATTERS: I agree with those 6 recommendations. 
Scoop.it!
Few organizations take full advantage of data generated outside their walls. A well-structured plan for using external data can provide a competitive edge.
Farid Mheir's insight:
WHY IT MATTERS: after you're done enabling analysis of your internal data - from eCommerce, ERP, etc. - you should look at external data - weather, demographics, etc. - to provide context and generate useful insights.
Scoop.it!
From
funnel
What would the impact be on your business if you could improve the effectiveness of your advertising by 25%? This document outlines the different parts of a good advertising setup and provides advice on best practices.
Farid Mheir's insight:
WHY IT MATTERS: few marketing units measure the success of their advertising campaigns. This article describes what it takes to do so.
Scoop.it!
If you collect email information at the point of sale for your loyalty program, you can import store transactions directly into AdWords yourself or through a third-party data partner. And even if your business doesn’t have a large loyalty program, you can still measure store sales by taking advantage of Google’s third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States. There is no time-consuming setup or costly integrations required on your end. You also don’t need to share any customer information. After you opt in, we can automatically report on your store sales in AdWords.
Farid Mheir's insight:
WHY THIS IS IMPORTANT So many people tell me that they are not on Facebook because they want to keep their privacy. This is another proof that privacy does not exist anymore and that there is no line between online and real-world. Please all be aware and try to put into practice the tips I share during my talks on me.com and the management of your digital twin. for more, read these:
Scoop.it!
Instacart is excited to announce our first public dataset release, “The Instacart Online Grocery Shopping Dataset 2017”. This anonymized dataset contains a sample of over 3 million grocery orders from more than 200,000 Instacart users. For each user, we provide between 4 and 100 of their orders, with the sequence of products purchased in each order. We also provide the week and hour of day the order was placed, and a relative measure of time between orders.
Farid Mheir's insight:
WHY THIS IS IMPORTANT In today's eCommerce world, winners do not limit themselves to building great catalogs and payment processing experience. They actively analyze data to understand customer behaviour, to provide them with exceptional information to speed-up their shopping experience, but also maybe make them buy more or more expensive products. This is a great example of such a data analysis by grocery shopping leader instacart. It provides amazing insights into grocery shopping but also has open sourced the data for others to benefit.
|
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/
|
nice