WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Info people willing to share depends on products you sell via @Activate #ecommerce #marketplace #retail

Info people willing to share depends on products you sell via @Activate #ecommerce #marketplace #retail | WHY IT MATTERS: Digital Transformation | Scoop.it

Consumers are more willing to share personal data in exchange for better item recommendations when shopping within product categories that feature more complex and customizable items

Farid Mheir's insight:

WHY IT MATTERS: seems you can get away asking for very personal info if it is perceived as useful in the shopping process.

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The basics of a Funnel Marketing System are pretty simple but require many #digital #tools and #technologies to be combined to deliver metrics that have value via @funnel_io

The basics of a Funnel Marketing System are pretty simple but require many #digital #tools and #technologies to be combined to deliver metrics that have value via @funnel_io | WHY IT MATTERS: Digital Transformation | Scoop.it

What would the impact be on your business if you could improve the effectiveness of your advertising by 25%? This document outlines the different parts of a good advertising setup and provides advice on best practices.

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WHY IT MATTERS: few marketing units measure the success of their advertising campaigns. This article describes what it takes to do so.

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