Few organizations take full advantage of data generated outside their walls. A well-structured plan for using external data can provide a competitive edge.
Farid Mheir's insight:
WHY IT MATTERS: after you're done enabling analysis of your internal data - from eCommerce, ERP, etc. - you should look at external data - weather, demographics, etc. - to provide context and generate useful insights.
Consumers are more willing to share personal data in exchange for better item recommendations when shopping within product categories that feature more complex and customizable items
Farid Mheir's insight:
WHY IT MATTERS: seems you can get away asking for very personal info if it is perceived as useful in the shopping process.
The overwhelming majority of households plan to keep paying for their shopping program memberships over the next year; many of the programs will retain 85% or more of their memberships
Farid Mheir's insight:
WHY IT MATTERS: membership programs are popular and this report provides a number of good reference numbers.
"Everything that should be happening over a five-, 10-year period is happening now," said PeteMadden, a director with AlixPartners. "It's a rethink, it's expensive, and it's on top of expense that has already happened."
Farid Mheir's insight:
WHY IT MATTERS: everything in this article rings true, from the high cost of omnichannel and especially returns, to the opportunities that remain of having a physical store. The conclusion: you have to change processes, resource allocation and technology to make omnichannel work.
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