WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Mobile is eating the world: the future is #mobile - #retailers beware via @benedictevans 

Mobile is eating the world: the future is #mobile - #retailers beware via @benedictevans  | WHY IT MATTERS: Digital Transformation | Scoop.it

As we pass 2.5bn smartphones on earth and head towards 5bn, and mobile moves from creation to deployment, the questions change. What's the state of the smartphone, machine learning and 'GAFA', and what can we build as we stand on the shoulders of giants?

Farid Mheir's insight:

Amazing insights into the mobile industry state and trends.

 

WHY THIS IS IMPORTANT

Andreessen Horowitz, and Benedict Evans in particular, have been known to spot trends long before everyone else. Here again, it appears they are making predictions about retailing - following in the steps of the print industry when Internet came along. Not certain I agree about the parallel but I agree that mobile and AI and other technologies will impact and transform the retail world in the near future. However, as opposed to the print media, retailers often sell physical goods that cannot, for now, be 3D printed at home. So either you pick them up in the store or get it delivered by FedEx or a drone. 

That being said, retail stores are bound to transform in showrooms and service centers as I wrote about in the past. And this is a major shift that many will fail to take.

houndhapless's comment, December 14, 2016 1:09 AM
Thats interesting
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The future of mobile engagement may reside in droppping your app for chatbots

With users concentrating more of their time in fewer apps, companies are looking for new ways to connect with customers on mobile. Messaging platforms an
Farid Mheir's insight:

Mobile is the future for most interactions with your customers. However it is more and more difficult to get your apps downloaded and used on a daily basis when you have to compete with Facebook, Google, Snapchat and the myriad of other high performance social tools out there. 

 

The solution may lie in the use of "chatbots", automated software that can respond to user inquiries via sms or messaging apps. This means you could have a customer service or ecommerce "bot" that responds automatically to customers inquiries they make using apps they have already on their phones and that they are using on a daily basis.

 

The video is quite short and provides examples of working products and solutions. I encourage you to listen and take note, then ask yourself how you can put this new technology to use in your digital strategy for the next few years.

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