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Scoop.it!
An oil refinery is an industrial cathedral, a place of power, drama and dark recesses: ornate cracking towers its gothic pinnacles, flaring gas its stained glass, the stench of hydrocarbons its heady incense. Data centres, in contrast, offer a less obvious spectacle: windowless grey buildings that boast no height or ornament, they seem to stretch to infinity. 
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Curated by Farid Mheir
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WHY THIS IS IMPORTANT
For a while the saying was that "If You're Not Paying for It; You're the Product" but it looks like today "If You're Not Paying for It; You're the Data". data is in fact so important today because it is essential to program the new algorithms of deep learning. Those that have plenty of Data - Facebook, Google, Apple, UBER, Tesla - will be able to have better software and thus hopefully better products.
Thus, you are the data. Think about it next time you use a computer or mobile phone...