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With users concentrating more of their time in fewer apps, companies are looking for new ways to connect with customers on mobile. Messaging platforms an 
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Curated by Farid Mheir
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Mobile is the future for most interactions with your customers. However it is more and more difficult to get your apps downloaded and used on a daily basis when you have to compete with Facebook, Google, Snapchat and the myriad of other high performance social tools out there.
The solution may lie in the use of "chatbots", automated software that can respond to user inquiries via sms or messaging apps. This means you could have a customer service or ecommerce "bot" that responds automatically to customers inquiries they make using apps they have already on their phones and that they are using on a daily basis.
The video is quite short and provides examples of working products and solutions. I encourage you to listen and take note, then ask yourself how you can put this new technology to use in your digital strategy for the next few years.