WHY IT MATTERS: Digital Transformation

What does 2017 have in store for us? We asked the industry’s experts for their views on the future of web design trends.

1. Conversational interfaces
2. Machine learning
3. Emotionally intelligent design
4. Virtual reality
5. Location and context awareness
6. Micro-interactions
7. Colors
8. Cohesive experiences
9. Even more JavaScript!
10. Designed failure
11. Design sprints
12. Better collaboration across design and development
13. Merging of UX and service design
14. Facebook and Google as destinations for content
15. Credibility becomes king
16. Mass disruption to foundational Internet services
17. The rise of the diversity designer
18. Bonus: 2017 According to Jeffrey Zeldman

At 213 pages, there's a ton of data, but here are our Top 3 takeaways.

1) The internet itself is seeing slowing growth. In the past two decades, the internet economy was affected by macroeconomic trends, but it was external issues like the housing crisis and the financial crisis that were driving the slowdown. Now it is global internet growth itself that is slowing down.

2) Typing text into a search bar is so last year. In five years, at least 50 percent of all searches are going to be either images or speech.

3) The home screen has acted as the de facto portal on mobile devices since the arrival of the iPhone and even before. Messaging apps, with context and time, have a chance to rival the home screen as the go-to place for interaction.