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Scoop.it!
In this episode of Pulsate Academy, Patrick Leddy introduces Geofencing for location-based marketing and how you could be using it with your app today 
greylagbromine's comment,
October 15, 2016 6:55 AM
excellent
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Scoop.it!
We've seen the media hype about beacons. We've read about proof of concepts and how they are the latest and sexiest devices to hit the Internet of Things. Beacons are here to stay. Now's the time to get serious in your business about the impact of these devices. This year alone beacons are set to influence over 4 billion US dollars of retail sales, and that number is set to grow tenfold by next year.
Farid Mheir's insight:
Outstanding 20 minutes video that explains what beacons are and how to use them, in layman's terms.
WHY THIS IS IMPORTANT We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to. On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.
Scoop.it!
Yesterday, Apple began a small press push on its new iBeacon technology, pushed an Apple Store app update to support them and turned the feature on in 254 U.S.-based storesin an initial rollout. According to the details we know so far, some Apple stores may have as many as 20 iBeacons deployed, depending on the size. This isn’t Apple rolling out beacons in a few of its stores. It’s Apple rolling out potential beacons in every store that has an iPad — and there are hundreds of thousands already out there. Now, when a retailer makes a decision about tablet kiosks or signage, they’ve got the incentive of a hyperlocal advertising or customer-service system built right in. Lest we forget about Apple being a hardware company: This is going to end up selling an absolute ton of iPads.
Farid Mheir's insight:
iBeacon appears to be nothing more than a local advertisement solution (thanks to this slideshare presentation on demystifying iBeacon by FBrunel) and thus should not gather any personal information or invade privacy. From what I hear in this paper, this will remain the job of the iPhone/iPad app! ;-) Moreover what is interesting is the fact that iOS devices can become iBeacon transmitter, allowing stores that have already deployed iPads as mere passive display devices to now become active local advertisement solutions. Combined with an adeuqate app (that knows who you are and what you do and what you like) would become the ultimate in personalized in-store pricing. Think of it this way: as you prepare to exit the Best Buy store after browsing all the way to the back of the store in the laptop section, you receive an add for an extra 5% discount if you buy the laptop you spent 15 minutes looking at while you were there. I think this opens some interesting possibilities...
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Curated by Farid Mheir
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Outstanding 20 minutes video that explains what geofencing is and how to it, them in layman's terms.
WHY THIS IS IMPORTANT
We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to.
On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.