Legacy structures and operations are keeping companies from taking full advantage of technology to modernize marketing.
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
WHY IT MATTERS: Digital Transformation
214.8K views |
+26 today
Get weekly or monthly digest of all posts in your inbox: https://fmcs.digital/wim-subscribe
Curated by
Farid Mheir
 Your new post is loading...
Scoop.it!
WIKIBRAND’S TRANSFORMATION WEBCASTS: DEBATES & CONVERSATIONS ON THE FUTURE ASPECTS OF CHANGE Our global-leading Wikibrands collective and guest experts get together regularly to discuss the future opportunities and challenges we face with disruption, innovation and transformation.
Farid Mheir's insight:
WHY IT MATTERS: the wikibrands collective discusses different topics and issues on digital transformation with different leaders in the field. This is the place to catch up on past programs. Shameless plug, I am also on speaker on the series! 
|
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/
|
WHY IT MATTERS: digital transformation often is sparked by technology improvements - Big Data, advanced analytics, AI. Marketing has been affected profoundly by what is called marTech but this article highlights that successful transformations require an attention to people, skills, roles, work organization, and change management. Based on my experience I believe this applies to many other departments in the organization when faced with similar technological revolution.