WHY IT MATTERS: Digital Transformation
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Gartner Releases 2021 Hype Cycle for Digital Marketing

Gartner Releases 2021 Hype Cycle for Digital Marketing | WHY IT MATTERS: Digital Transformation | Scoop.it

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways

Farid Mheir's insight:

WHY IT MATTERS: marketing has become a technology hot bed which warrants a hype cycle. Wow.

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Expected 2030 in-store journey: What Retail Could Look Like In 2030

Expected 2030 in-store journey: What Retail Could Look Like In 2030 | WHY IT MATTERS: Digital Transformation | Scoop.it

With new tech-enabled features, the store of the future will be able to provide a more frictionless and personalized experience that meaningfully engages shoppers. The following infographic visualizes the expected 2030 in-store journey for a customer named Rachel. Here are some of the technologies and innovations that will impact each step of her shopping experience.

Farid Mheir's insight:

WHY IT MATTERS: 2 of 2 interesting visualizations in this short post - unfortunately the full report is for members only ;-(

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The Store Of The Future: What Retail Could Look Like In 2030

The Store Of The Future: What Retail Could Look Like In 2030 | WHY IT MATTERS: Digital Transformation | Scoop.it

From shopper emotion detection to in-store robotic warehouses, we highlight the technologies and trends bringing retail stores into the future.

Farid Mheir's insight:

WHY IT MATTERS: 1 of 2 interesting visualizations in this short post - unfortunately the full report is for members only ;-(

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7 part series on #MarTech Reference Architecture

7 part series on #MarTech Reference Architecture | WHY IT MATTERS: Digital Transformation | Scoop.it

This reference architecture, a key piece of Credera’s end-to-end MarTech assessment and enablement framework, provides a logical view of the data, processes, and technology needed to enable one-to-one marketing use cases. Put more simply, we use the reference architecture as a tool to explain the building blocks that are required to enable modern, data-driven marketing.

Farid Mheir's insight:

WHY IT MATTERS: essential read for all marketing and IT professionals interested in making sense of the marketing technology chaos.

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You Need A Martech Reference Model says Forrester and proposes its own version #martech

You Need A Martech Reference Model says Forrester and proposes its own version #martech | WHY IT MATTERS: Digital Transformation | Scoop.it

The martech reference model defines a taxonomy based on a common understanding of customer-centric business needs, requisite capabilities, and the recommended technology components.

Farid Mheir's insight:

WHY IT MATTERS: been ten years that marketing technologies have started to explode. This model from Forrester make sense of it all.

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Info people willing to share depends on products you sell via @Activate #ecommerce #marketplace #retail

Info people willing to share depends on products you sell via @Activate #ecommerce #marketplace #retail | WHY IT MATTERS: Digital Transformation | Scoop.it

Consumers are more willing to share personal data in exchange for better item recommendations when shopping within product categories that feature more complex and customizable items

Farid Mheir's insight:

WHY IT MATTERS: seems you can get away asking for very personal info if it is perceived as useful in the shopping process.

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July 13: summer is officially over...according to Apple! I believe in marketing automation and proper planning of marketing campaigns but they should review their timing, no?

Apple email

Farid Mheir's insight:

WHY IT MATTERS: July 13 and already we are being pushed back to school specials. That should not happen before August. something like no christmas decorations before December. Arrgghh.

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A comparative guide to 6 #marketingAutomation tools

A comparative guide to 6 #marketingAutomation tools | WHY IT MATTERS: Digital Transformation | Scoop.it

See side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.

Farid Mheir's insight:

WHY IT MATTERS: great comparative study of 6 of the biggest tools with all kinds of great insight. Beware this is marketing material from sharpSpring with obvious biais!

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The Definitive Guide to Customer Data Platforms provides useful use cases and best practices for #CDP selection and implementation

The Definitive Guide to Customer Data Platforms provides useful use cases and best practices for #CDP selection and implementation | WHY IT MATTERS: Digital Transformation | Scoop.it

In our in-depth playbook, we cover everything you need to know about:
The benefits of a Customer Data Platform;
Getting started with tried-and-true use cases;
Building a team with the right skillsets for any size organization;
Securing buy-in from executives across the company;
Measuring the ROI of CDPs to prove value to different stakeholders

Farid Mheir's insight:

WHY IT MATTERS: CDPs are maturing fast and should be considered first in organizations that look at centralizing the customer data.

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Integrated Marketing Communications #eBook: What It Means & How To Do It Right

Integrated Marketing Communications #eBook: What It Means & How To Do It Right | WHY IT MATTERS: Digital Transformation | Scoop.it

This guide will show you:

  • What integrated marketing is (and why it works!)
  • Examples of integrated marketing campaigns (Good & Bad)
  • The 5 essential steps for creating your own IMC campaign
Farid Mheir's insight:

WHY IT MATTERS: digital marketing has become more complex, with 8000+ solution in the most recent marTech solutions map. Fortunately processes and tools are starting to appear to help manage this complexity.

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Tech is everywhere: 14 Trends Changing The Face Of The Beauty Industry In 2021 #beautyTech

Tech is everywhere: 14 Trends Changing The Face Of The Beauty Industry In 2021 #beautyTech | WHY IT MATTERS: Digital Transformation | Scoop.it

Discover the trends and tech, from “waterless” beauty products to virtual try-on, that will continue to transform the beauty sector in 2021 and beyond.

Farid Mheir's insight:

WHY IT MATTERS: yes, technology and digital transformation affects all industries. Here a detailed look at beautyTech solutions.

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Magento Open Source VS Commerce Features & Pricing Comparison #eCommerce #retailTech

Magento Open Source VS Commerce Features & Pricing Comparison #eCommerce #retailTech | WHY IT MATTERS: Digital Transformation | Scoop.it

To evaluate which edition is best for your business, we highlighted the key differences between Magento Open Source and Adobe Commerce on various parameters such as business size, cost, features and support.

Farid Mheir's insight:

WHY IT MATTERS: acquisition of magento by Adobe has taken a few years to integrate but it seems that the process is over. This comparison is quite high level but provides good insights to get started. The net-net: magento ain't your open source project anymore and has moved into the corporate grade solution, with the good (support, features, integration to Adobe portfolio, ...) and the bad (pricing, inflexibility, ...) that comes with it.

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2021 Logo Trend Report - for all my #design #marketing #communications friends, this is for you!

2021 Logo Trend Report - for all my #design #marketing #communications friends, this is for you! | WHY IT MATTERS: Digital Transformation | Scoop.it

This year is about drama: comedy, tragedy and satire. A connection with the human experience.

Farid Mheir's insight:

WHY IT MATTERS: in reality it really doesn't matter I guess but I find this annual report a good reminder that creativity takes many forms... including in the naming of logo types (electric tape?). Fun to read when you are waiting for the bus.

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Can Apple change ads the way it changed music and games? —

Can Apple change ads the way it changed music and games? — | WHY IT MATTERS: Digital Transformation | Scoop.it

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.

Farid Mheir's insight:

WHY IT MATTERS: the end of 3rd party cookies will impact advertising the most. This chart highlights the 50% of revenues that go to different players (including 15% unknown!). What irritates me most is the 7% to agencies that, unfortunately, seem to do very little to earn that amount in my experience...

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Est-ce qu'Amazon sait ce qu'il vend? Does Amazon know what it sells? - en français pcq c'est une question fondamentale pour @lepanierbleu #achatlocal

Est-ce qu'Amazon sait ce qu'il vend? Does Amazon know what it sells? - en français pcq c'est une question fondamentale pour @lepanierbleu #achatlocal | WHY IT MATTERS: Digital Transformation | Scoop.it

Amazon has been able to scale indefinitely because it treats every product as an interchangeable packet, and doesn’t need to know what they are, only what they weigh. But if it doesn’t know what it sells, that’s only half a retailer. And what would happen if it could change that?

Farid Mheir's insight:

WHY IT MATTERS: je mets mon commentaire en français parce qu'il s'adresse spécifiquement aux amis du panier bleu. L'article de Ben Evans soulève une question importante et fait la démonstration que non, Amazon ne sait pas. Et que pour Amazon, pour l'instant, peu importe. Mais pour le panier bleu et sa place de marché, le marchandisage et la curation de contenu sera importante. Essentielle même. Et qu'elle sera peut-être le différentiateur et la clé du succès. Le panier bleu ne gagnera pas en créant une place de marché mais en réglant les enjeux des commerçants (coûts élevé des cartes de crédit, logistique, livraison, retours et publicité) et en offrant aux consommateurs une destination pour trouver des commerces et des produits québécois. 

En gros, il faut régler les problèmes du commerce de détail, et la technologie ne résoudra pas tous les problèmes à court terme...

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What is a #CDP? a new #eBook with interesting insights for those on the market for a customer data platform - beware of the obvious biais for @bloomreach solution ;-)

What is a #CDP? a new #eBook with interesting insights for those on the market for a customer data platform - beware of the obvious biais for @bloomreach solution ;-) | WHY IT MATTERS: Digital Transformation | Scoop.it

In this e-book, we'll answer all of the questions you have about customer data platforms and help you to understand the value that a CDP can bring to your business. You will also learn specifically how a CDP can increase customer lifetime value and other key metrics.

Farid Mheir's insight:

WHY IT MATTERS: customer data platforms are starting to become more integrated into the web platforms. This book is a good summary of what's possible with a CDP. Just beware that there is an obvious bias towards the bloomreach solution - so do not discard the standalone version as they suggest!

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#SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 highlights the importance of local, images and video in organic results

#SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 highlights the importance of local, images and video in organic results | WHY IT MATTERS: Digital Transformation | Scoop.it

We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.

Farid Mheir's insight:

WHY IT MATTERS: search engine optimization (SERP, SEO, SEM) is essential and this report highlights some of the best practice. Basically focus on mobile, local, images, videos.

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The complex decisions behind Chanel's new lipstick color matching #AI highlights the steps and the people that must be involved to do #AI right

The complex decisions behind Chanel's new lipstick color matching #AI highlights the steps and the people that must be involved to do #AI right | WHY IT MATTERS: Digital Transformation | Scoop.it

The luxury brand used synthetic data to avoid potential bias and on-device processing to sidestep privacy pitfalls in creating its new Lipscanner app.

Farid Mheir's insight:

WHY IT MATTERS: the account of the development of a lipstick color matching mobile app highlights the challenges faced when developing AI apps the "right" way - and the multidisplinary team involved.

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The Forrester Wave B2C Commerce Suites, Q2 2020

The Forrester Wave B2C Commerce Suites, Q2 2020 | WHY IT MATTERS: Digital Transformation | Scoop.it

Key Takeaways: Forrester's research uncovered a market in which Adobe, Salesforce, and commercetools are Leaders; SAP, BigCommerce, Kibo Commerce, and Oracle are Strong Performers; Episerver and Elastic Path Software are Contenders; and Sitecore is a Challenger.

Business User Experience Drives Key Differentiators

 

As monolithic technology becomes outdated and less appealing to merchants, the providers that lead the pack will demonstrate deep integrations with both owned and competitive solutions, as well as business user tooling that unifies controls across those solutions and streamlines workflows. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.

Farid Mheir's insight:

WHY IT MATTERS: bear in mind that this list is pre-covid. But with so many retailers looking for solutions I felt this list to be useful. As with all WAVEs, have a big grain of salt and use the reviews , market positioning, etc. to prepare your own evaluations. And don'T discard solutions because they are not on the list. This is for B2C.

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85 headless #openSource Content Management Systems #CMS list shows how diverse the offering is for the #DIYs crowd

85 headless #openSource Content Management Systems #CMS list shows how diverse the offering is for the #DIYs crowd | WHY IT MATTERS: Digital Transformation | Scoop.it

Check out this showcase of some of the best, open source headless CMSes. This is community-drive so be sure to submit your favorite CMS today!

Farid Mheir's insight:

WHY IT MATTERS: open source solutions often don't make it in the gartner quadrant or forrester wave, yet they remain good solutions for the DIY crowd out there. Here a reference list to get started.

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Email #Marketing Trends Report 2021: from design to #privacy to artificial intelligence, #email remains core to the #digitalTransformation #AI 

Email #Marketing Trends Report 2021: from design to #privacy to artificial intelligence, #email remains core to the #digitalTransformation #AI  | WHY IT MATTERS: Digital Transformation | Scoop.it

In one of the most popular trends reports in the industry, we take a journey through the important email marketing and automation trends for 2021. 8 leading email marketing experts join forces to bring you the latest trends essential for business success this year.

Farid Mheir's insight:

WHY IT MATTERS: to my surprise email remains a key tools in the digital marketing tool belt yet I remain surprise at the level of complexity that it requires *when done well*. Thus this report on key trends and best practices I find useful.

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Comparative guide of 6 #marketingAutomation platforms provides insights into features and pricing

Comparative guide of 6 #marketingAutomation platforms provides insights into features and pricing | WHY IT MATTERS: Digital Transformation | Scoop.it

side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.

Farid Mheir's insight:

WHY IT MATTERS: biased for sharpspring (of course) this guide nevertheless is a great reference on features and pricing of top marketing automation solutions.

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Not sure what #Email #Marketing #Automation is all about? This Playbook provides a good overview #marTech

Not sure what #Email #Marketing #Automation is all about? This Playbook provides a good overview #marTech | WHY IT MATTERS: Digital Transformation | Scoop.it

Email marketing automation saves time, improves results, and allows you to reach your customers at the right time with the right message. In this playbook we break down email marketing automation into clear and actionable advice for 2021 and beyond.

Farid Mheir's insight:

WHY IT MATTERS: a good starter to understand what email automation is all about and why it is more than sending an email ;-)

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Ambitions vs Reality in #web #Personalization highlights the fact that many talk about it but few have done it via @realStoryGroup 

Ambitions vs Reality in #web #Personalization highlights the fact that many talk about it but few have done it via @realStoryGroup  | WHY IT MATTERS: Digital Transformation | Scoop.it

A recent meeting of Real Story Group’s MarTech Stack Leadership Council focused on personalization lessons learned. These sessions with large-enterprise stack owners are confidential, so I can’t share specific details and recommendations, but some high-level themes might interest you.

Farid Mheir's insight:

WHY IT MATTERS: personalization is like sex for teenagers, everyone's talking about it but few have done it ;-)

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Marketing Technology Landscape reviews 8000 different technologies - no wonder everyone is #lost and #confused #Martech

Marketing Technology Landscape reviews 8000 different technologies - no wonder everyone is #lost and #confused #Martech | WHY IT MATTERS: Digital Transformation | Scoop.it

Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That's after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7% churn rate from one year to the next is pretty significant attrition to support that narrative.

Farid Mheir's insight:

WHY IT MATTERS: this list keeps growing and changing every year. No wonder marketing people are lost and confused, don't know where to look, what to choose. And this post predicts the trend is not about to change any time soon...

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