WHY IT MATTERS: Digital Transformation

In one of the most popular trends reports in the industry, we take a journey through the important email marketing and automation trends for 2021. 8 leading email marketing experts join forces to bring you the latest trends essential for business success this year.

An analysis of more than 400 use cases across 19 industries and nine business functions highlights the broad use and significant economic potential of advanced AI techniques.

Here are my top six trends:

1-Niche Rich: Continued Customer Segmentation Refinement

2-Digital Meets Physical: Balancing Convenience and Connection

3-Sustainability: Casting a Very Long Shadow

4-New Formats: The Next Marketplaces, More DTC Brands

5-The Linchpin: Data and Technology

6-Mall Fall: Department Store Degradation and Mall Seizure

Complimentary copy of the latest Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) and find out why Freshworks is the only company recognized as a Visionary.

The proliferation of chatbots in the modern workplace calls for IT leaders to create a conversational platform strategy that ensures an effective solution for employees, customers and key partners.

2019 has been a banner year for beauty tech. See what tech-backed cosmetics brands will continue to transform and disrupt the sector in 2020 and beyond.

Use the 2019 Gartner Hype Cycle for Digital Marketing and Advertising to prioritize your marketing technology investments.

By now you understand that AI is mainstream. We carry it around in our phones, it’s installed in our automobiles and household appliances. But how should you be thinking about using AI in your business? Start by considering the data managed by your company. What can your data teach you about your business? What can you automate or streamline using your data? If there are repetitive processes in your business, AI can be used to automate those processes.
For example, if you have large customer data sets, it is likely you can use machine learning to let the data tell you more about those customers, give you intelligent insights that will help you to create a more customer focused offering. Examples: Retail banks use AI to offer appropriate banking products tailored for individual customers. Insurance companies use AI to verify identity, assess risk profiles and recommend coverage. Companies are using ML to sort though massive resumes to find the best matches for new employees.

In the near future, all media buying will be automated. Being good at buying media will no longer be a competitive advantage.

Based on my research and work I’m doing with some of the top CMOs in the world, here are my bold predictions for what advertising will look like in Canada by 2025:

• Bold prediction #1: Because of the continuing shift to online advertising, rapid improvements in Machine Learning (ML), and the rise of programmatic, almost all media buying will be digitized and fully automated.
• Bold prediction #2: Driven by this digitization, most paid ads—across most channels—will be measurable and optimizable in real time.
• Bold prediction #3: This will transform brand marketing, which will start to look a lot more like performance marketing.

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

Average open rates are between 15% and 25% range, depending on industry, so for the 75% to 85% of recipients who do not open any given email they receive, the subject line IS the email. The ultimate email marketing guide is free to discover the trends that will impact email marketing in 2019.

Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!

In 2019, email marketing remains one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends, best practice techniques, and technologies for email marketing remains extremely important. Our recent Managing Digital Marketing in 2019 report shows that over two-thirds of marketers rated email marketing as providing the highest or medium return-on-investment (ROI) when compared to other channels.

The golden era of AI is here. But how can organizations best harness the technology and integrate it seamlessly into their CRM? This MIT report explores the next-gen powers of AI for CRM. Download the whitepaper for a deep dive on how Salesforce Platform, embedded with Einstein, turns customer data into predictive insights to deliver the most personalized, intelligent experiences for both customers and employees.

AI offers a helping digital hand to overburdened B2B marketing departments.