While CDP vendors may claim to do everything, the fact is they can’t.
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Zac Ong's curator insight,
November 17, 2015 8:53 PM
A presentation of case studies in data analysis for Marketing, it also presents some very useful enterprise data science insights that can be leveraged when preparing a corporate data strategy. Also presents some interesting data points and use case priorization. WHY THIS IS IMPORTANT All corporations dream of leveraging data in real-time but the reality of legacy computer systems, lack of expertise with new tools and technologies, and a considerable amount of hype very often makes data strategies overblown and unrealistic. At this point in time it appears that the best course of action is to capture a target vision and identify numerous small initiatives to get your feet wet and run up the maturity scale. Stay away from large all-encompassing plans that require boiling the ocean (of data)! |
Curated by Farid Mheir
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WHY IT MATTERS:Â I like the way RSG bundles solutions in categories that make sense and often are unique in the research landscape (as opposed say to gartner and forrester). Yet their analysis, and this post, highlight that the world of Customer Data Platforms - CDPs - remains confusing at best.Â