WHY IT MATTERS: Digital Transformation

WHY IT MATTERS: the new normal post covid implies that presenting to online audiences will continue to be the norm. Looking forward to read this book on the subject.

WHY IT MATTERS: in reality it really doesn't matter I guess but I find this annual report a good reminder that creativity takes many forms... including in the naming of logo types (electric tape?). Fun to read when you are waiting for the bus.

WHY IT MATTERS: always a great reference when looking for solutions to web and marketing automation problems, the RSG provides here valuable information regarding Digital Asset Management tools.

Wow, must read piece if you want to understand Apple's PR machine. In the context of the upcoming sept 9 event this will help you put the hype into perspective. You will also gain respect for this reporter which will, no doubt, suffer consequences for stating what appears to be obvious tactics used to control the media and the message.Do not read if you don't want to know how the sausage is made because of fear you won't be able to eat sausage again in the future. But in the digital transformation world, you must read this piece as it raises an essential point: when you innovate - as is often the case when pushing for digital transformations - you need to control the message that you sent to your customers and competitors. And Apple, here also, think different...