WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Who Owns Digital Transformation? According To A New Survey, It's Not The CIO

Who Owns Digital Transformation? According To A New Survey, It's Not The CIO | WHY IT MATTERS: Digital Transformation | Scoop.it
Digital transformation is one of those terms that seems to mean, well, everything. That's because different groups within organizations are investing in innovative technologies to modernize business operations. Whether it's IT, marketing, CX, HR, service and support, etc., each group, in their own right, is investing in advancement. It's not [...]
Farid Mheir's insight:

Another data point that shows CIOs and technology teams are not able to carry the digital transformation in organizations.

 

WHY IS THIS IMPORTANT

Digital transformation is more profound than simply installing new technology or tools. What this recent survey shows is that it often is customer-focussed, which leads the marketing team to carry the ball forward. Because the digital transformation *also* implies new technologies, we see tension between CIOs and CMOs, which often lead to internal struggles, duplication of effort and sometimes the creation of the CDO role to sit between the 2.

El Monóculo's curator insight, November 6, 2016 7:01 AM

Another data point that shows CIOs and technology teams are not able to carry the digital transformation in organizations.

 

WHY IS THIS IMPORTANT

Digital transformation is more profound than simply installing new technology or tools. What this recent survey shows is that it often is customer-focussed, which leads the marketing team to carry the ball forward. Because the digital transformation *also* implies new technologies, we see tension between CIOs and CMOs, which often lead to internal struggles, duplication of effort and sometimes the creation of the CDO role to sit between the 2.

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Gartner Says Worldwide IT Spending to Reach $3.8 Trillion in 2013- not including what CMOs spend on tech

Gartner Says Worldwide IT Spending to Reach $3.8 Trillion in 2013- not including what CMOs spend on tech | WHY IT MATTERS: Digital Transformation | Scoop.it
Farid Mheir's insight:

What strikes me most in there is the overwhelming part that telecom and devices play in the overall budget when business users - marketing, customer support, HR, distribution, manufacturing - are looking at their IT for innovative new digitial solutions: eCommerce, digital payment, collaboration tools, automation, etc. The expectation is that these new technologies will be able to leverage existing systems in the organization - ERP, POS, corporate databases - to extend them with new tools and systems - social networks for marketing, professional netowrks for HR, video conferencing for sales, etc. 


But the IT groups remain stuck in the past, focussing most of their budgets on internal systems and solutions. This may explain the rise of technology spend by groups other than the CIO. See Forbes Five years from now CMOs will spend more on IT than CIOs

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