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Digital transformation is one of those terms that seems to mean, well, everything. That's because different groups within organizations are investing in innovative technologies to modernize business operations. Whether it's IT, marketing, CX, HR, service and support, etc., each group, in their own right, is investing in advancement. It's not [...]
Farid Mheir's insight:
Another data point that shows CIOs and technology teams are not able to carry the digital transformation in organizations.
WHY IS THIS IMPORTANT Digital transformation is more profound than simply installing new technology or tools. What this recent survey shows is that it often is customer-focussed, which leads the marketing team to carry the ball forward. Because the digital transformation *also* implies new technologies, we see tension between CIOs and CMOs, which often lead to internal struggles, duplication of effort and sometimes the creation of the CDO role to sit between the 2. 
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Curated by Farid Mheir
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Another data point that shows CIOs and technology teams are not able to carry the digital transformation in organizations.
WHY IS THIS IMPORTANT
Digital transformation is more profound than simply installing new technology or tools. What this recent survey shows is that it often is customer-focussed, which leads the marketing team to carry the ball forward. Because the digital transformation *also* implies new technologies, we see tension between CIOs and CMOs, which often lead to internal struggles, duplication of effort and sometimes the creation of the CDO role to sit between the 2.