Check out this showcase of some of the best, open source headless CMSes. This is community-drive so be sure to submit your favorite CMS today!
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
WHY IT MATTERS: Digital Transformation
214.8K views |
+25 today
Get weekly or monthly digest of all posts in your inbox: https://fmcs.digital/wim-subscribe
Curated by
Farid Mheir
 Your new post is loading...
Scoop.it!
A digital experience platform (DXP) is an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi-experience customer journeys. A DXP can provide optimal digital experiences to a variety of customers, including consumers, partners, employees, citizens and students. This technology can thrive in a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.
Farid Mheir's insight:
WHY IT MATTERS: with customer experience journeys and omni-channel integration the primary focus of marketing teams, web content management (WCMS) solutions are growing in scope to become digital experience platforms (DXP). Or so Gartner says. My recommendation is to be very critical as the implementation of those platforms become large-scale projects with impacts across many business units, leading to easier integration but often solutions you may not need or may not implement for years. Sometimes it is better to go with a smaller solution than a full fledged platform to deliver value short term, especially in less mature organizations... 
Scoop.it!
The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites.
Farid Mheir's insight:
WHY IT MATTERS: most organizations have multiple websites to manage (for different countries, regions, departments, products, focus areas, etc.) making multi-site WCMS solutions essential. Yet most multi-sites are not architected the right way ending up with different look and feel, technologies, databases, analytics, etc. This report provides some insights into key decisions to make.
Scoop.it!
LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.
Farid Mheir's insight:
WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!
Scoop.it!
Changes in Google mean changes to rankings, right? Not exactly. Here we will cover the biggest SEO trends that don’t affect your rankings.
Farid Mheir's insight:
WHY IT MATTERS: Google remains that lead traffic generator for most companies and websites. So it remains important to stay on top - but that does not only mean being in the #1 organic results position. With ads, products and other information snippets appearing before results, marketing teams need even more skills in their toolbox to remain relevant.
Scoop.it!
There are a number of approaches to measurement, depending on the important metrics for your business. Google’s Jeremy Freedman walks you through the steps toward better attribution.
Farid Mheir's insight:
WHY IT MATTERS: this is one of the most important topic in marketing these days, one based on analytics, data, and the proper integration of an often large number of tools and solutions from multiple vendors and technologies. In a nutshell, a very complex solution to design and implement and, as this article explain, a concept that often is not well understood by even those marketers that are in charge of reporting on attribution. So read this to get started.
Scoop.it!
How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?
Farid Mheir's insight:
WHY IT MATTERS: always a great reference when looking for solutions to web and marketing automation problems, the RSG provides here valuable information regarding Digital Asset Management tools.
Scoop.it!
Nearly four of every 10 websites have seen a decrease in traffic over the past three years, according to a new Adobe Digital Insights report.
Farid Mheir's insight:
Although overall growth has slowed it looks like Internet users are becoming more mature and selecting the websites they go to. Is this a trend for the future, where big sites will keep getting bigger?
WHY THIS IS IMPORTANT Business will have to fight for their sites to stay relevant otherwise they will start to see declining trafic.
Scoop.it!
It seems like every web analyst's dream is to have numbers from similar reports match across their vendors. However this is never the case. The core of the question I am addressing is: "Why don't my
Farid Mheir's insight:
Nice overview of discrepancies between web analytics data, this paper raises a very important issue when thinking about data, business intelligence and Big Data: multiple sources of data often requires a very strict data quality management process in order to interpret the data meaningfully. This paper provides a very good example of it. Thank you Mihnea.
|
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/
|
WHY IT MATTERS: open source solutions often don't make it in the gartner quadrant or forrester wave, yet they remain good solutions for the DIY crowd out there. Here a reference list to get started.