WHY IT MATTERS: Digital Transformation

I wrote about this in the past numerous times and it is great to see HBR and others recognize this important trend: companies are sitting on huge amounts of information they can use to extract meaningful information and share it with their clients and employees to attract and retain them.

For example, look at jawbone and how they do it

• http://fmcs.digital/blog/what-one-million-people-sleep-patterns-tell-us/ 
• http://fmcs.digital/blog/proof-sleep-happiness-jawbone-analyzes-56m/
• http://fmcs.digital/blog/bedtime-stories-learning-from-sleep-data-from/ 
• http://fmcs.digital/blog/how-did-the-napa-earthquake-affect-sleep/ 

Outstanding 20 minutes video that explains what beacons are and how to use them, in layman's terms.

WHY THIS IS IMPORTANT

We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to.

On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.