WHY IT MATTERS: Digital Transformation

This is the 8th year we're running The Stackies. It's an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I'd encourage you to participate (deadline for entries April 29). It's a fantastic way to contribute to our community's understanding of how martech fits into the function and flow of modern marketing. However, even if

Hello, 2022! Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let's jump in to the martech topics I expect will shape 2022.

While CDP vendors may claim to do everything, the fact is they can’t.

This practical guide lays out a step-by-step process for planning, crafting, and delivering virtual presentations that will hold your audiences’ attention and move them to embrace your ideas. Whether you have to give online presentations every day or every once in a while.

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways

This reference architecture, a key piece of Credera’s end-to-end MarTech assessment and enablement framework, provides a logical view of the data, processes, and technology needed to enable one-to-one marketing use cases. Put more simply, we use the reference architecture as a tool to explain the building blocks that are required to enable modern, data-driven marketing.

The martech reference model defines a taxonomy based on a common understanding of customer-centric business needs, requisite capabilities, and the recommended technology components.

See side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.

In our in-depth playbook, we cover everything you need to know about:
The benefits of a Customer Data Platform;
Getting started with tried-and-true use cases;
Building a team with the right skillsets for any size organization;
Securing buy-in from executives across the company;
Measuring the ROI of CDPs to prove value to different stakeholders

This guide will show you:

• What integrated marketing is (and why it works!)
  
• Examples of integrated marketing campaigns (Good & Bad)
  
• The 5 essential steps for creating your own IMC campaign

Discover the trends and tech, from “waterless” beauty products to virtual try-on, that will continue to transform the beauty sector in 2021 and beyond.

This year is about drama: comedy, tragedy and satire. A connection with the human experience.

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.

In this e-book, we'll answer all of the questions you have about customer data platforms and help you to understand the value that a CDP can bring to your business. You will also learn specifically how a CDP can increase customer lifetime value and other key metrics.

Key Takeaways: Forrester's research uncovered a market in which Adobe, Salesforce, and commercetools are Leaders; SAP, BigCommerce, Kibo Commerce, and Oracle are Strong Performers; Episerver and Elastic Path Software are Contenders; and Sitecore is a Challenger.

Business User Experience Drives Key Differentiators

As monolithic technology becomes outdated and less appealing to merchants, the providers that lead the pack will demonstrate deep integrations with both owned and competitive solutions, as well as business user tooling that unifies controls across those solutions and streamlines workflows. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.

Check out this showcase of some of the best, open source headless CMSes. This is community-drive so be sure to submit your favorite CMS today!

side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.

Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That's after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7% churn rate from one year to the next is pretty significant attrition to support that narrative.

The only resource you need to profit from Google Shopping on Shopify. Read this free definitive guide for free today to save yourself time and frustration.

Complimentary copy of the latest Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) and find out why Freshworks is the only company recognized as a Visionary.

Euromonitor International looks beyond standard demographics and profiles 11 distinct personality-driven consumer types. Learn about the traits of Impulsive Spenders, Minimalist Seekers, Empowered Activists, Secure Traditionalists and more.

An in-depth guide to understanding and optimizing your recurring revenue pricing strategy.

Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Vendors emphasize unified customer profiles supported by predictive insights to drive personalized interactions. Use this research to evaluate suitable MMH solutions.

Contently's Playbook provides tools to help you align content teams, improve your content strategy, , and improve communication organization wide.