Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. So I'm delighted to see this momentum build. And I feel like it's still in the early stages of what it will become. A huge 'thank you' 
Sign up to comment
Scoop.it!
In this e-book, we'll answer all of the questions you have about customer data platforms and help you to understand the value that a CDP can bring to your business. You will also learn specifically how a CDP can increase customer lifetime value and other key metrics.
Farid Mheir's insight:
WHY IT MATTERS: customer data platforms are starting to become more integrated into the web platforms. This book is a good summary of what's possible with a CDP. Just beware that there is an obvious bias towards the bloomreach solution - so do not discard the standalone version as they suggest!
Scoop.it!
We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.
Farid Mheir's insight:
WHY IT MATTERS: search engine optimization (SERP, SEO, SEM) is essential and this report highlights some of the best practice. Basically focus on mobile, local, images, videos.
Scoop.it!
The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites.
Farid Mheir's insight:
WHY IT MATTERS: most organizations have multiple websites to manage (for different countries, regions, departments, products, focus areas, etc.) making multi-site WCMS solutions essential. Yet most multi-sites are not architected the right way ending up with different look and feel, technologies, databases, analytics, etc. This report provides some insights into key decisions to make.
Scoop.it!
SDKs can serve a variety of purposes. There are SDKs for payment processing (such as Cardio, Paypal, Braintree, Stripe, Venmo) and SDKs for user login and authentication (such as Agilebits, Google SignIn, 1Password). Roughly half of the SDKs in apps are marketing and customer experience related, addressing needs such as analytics, attribution, A/B testing and user engagement. Marketing and customer experience services that are the focus of our Periodic Table.
Farid Mheir's insight:
WHY IT MATTERS: there are so many solutions you can leverage out there to build apps and solutions, why would anyone build their own?
Adrena Aly's comment,
December 20, 2019 4:13 PM
How to build a Highly Targeted Audience on Facebook without wasting your time: http://bit.ly/toolstraffic
Scoop.it!
We launched a new product portfolio as a series of specialized clouds: Acquia Drupal Cloud, Acquia Content Cloud and Acquia Marketing Cloud. Each cloud is composed of a suite of products designed to help customers design, organize and execute solutions tailored to their needs, whether they’re a developer, digital marketer, content creator, IT professional or anyone else involved in shaping the digital ecosystem.
Farid Mheir's insight:
WHY IT MATTERS: Acquia has been playing catchup to Adobe and sitecore in the WCMS platform game and it looks like they have listened to most urgent complaints: CDN, automation, personalization. eCommerce remains weak.
Scoop.it!
A lot has changed since most brands first “hired” their DMP—GDPR, the rise of Walled Gardens, browser tracking preventions. Has your data strategy kept up?
Farid Mheir's insight:
WHY IT MATTERS: DMPs we popular a while back. Here is a good report on the use cases and scenarios where DMPs are useful.
Scoop.it!
For the 5th year, we've run The Stackies Awards, where marketers send in a single slide that illustrates their 'stack' — the collection of marketing technology tools they use and how they conceptualize them together. We received 48 entries this year, and some truly incredible ones. Airstack graciously sponsored the awards this time. And, as promised, we've gladly made a donation of $4,800 to Girls Who Code on behalf of the 48 entrants ABinBev, Airstream, Alliant Credit Union, Artemis Health, BraunAbility, Esri, G Adventures, Juniper Networks, Lola, Nationwide Advisory Solutions, Paychex, Racing Post, Sargento Foods, The Telegraph, Tennant, and the
Farid Mheir's insight:
WHY IT MATTERS: I recommend a good read of this year's awards for marketing technology stack. I must however warn that the illustration - while beautiful - fail to carry as much information as they should to pick best from worst. How are they connected? What is the cost to acquire and maintain? How is security and privacy ensured? etc. etc. I would urge a more in depth review of the winning solutions to help grasp what it really means to be marTech best in class in 2019.
Scoop.it!
In this recorded briefing RSG founder Tony Byrne takes you on a tour of a new reference model for the omnichannel era. Tony shows you how to guide your future stack investments towards supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage one of these tech stacks, this is a must-see educational session.
Farid Mheir's insight:
WHY IT MATTERS: a great overview of the tech stack in marketing and how to architecture it.
Scoop.it!
The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
Farid Mheir's insight:
WHY IT MATTERS: this library of papers and technical documents on CDPs will provide a starting point if you want to know more on the matter. Head over to CDP institute for more: www.cdpinstitute.org
|
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/
|
WHY IT MATTERS: so true, integration should become the primary focus when choosing a product. Every vendor now has a marketplace of pre-built integrations (hubspot has 1000+ it seems). So, integration is easy.
But there are caveats: where is the master data if you have multiple solutions? I fear this post does not provide an answer for this, I find, is the major long-term issue.