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Scoop.it!
In this e-book, we'll answer all of the questions you have about customer data platforms and help you to understand the value that a CDP can bring to your business. You will also learn specifically how a CDP can increase customer lifetime value and other key metrics.
Farid Mheir's insight:
WHY IT MATTERS:Â customer data platforms are starting to become more integrated into the web platforms. This book is a good summary of what's possible with a CDP. Just beware that there is an obvious bias towards the bloomreach solution - so do not discard the standalone version as they suggest! 
Scoop.it!
SDKs can serve a variety of purposes. There are SDKs for payment processing (such as Cardio, Paypal, Braintree, Stripe, Venmo) and SDKs for user login and authentication (such as Agilebits, Google SignIn, 1Password). Roughly half of the SDKs in apps are marketing and customer experience related, addressing needs such as analytics, attribution, A/B testing and user engagement. Marketing and customer experience services that are the focus of our Periodic Table.
Farid Mheir's insight:
WHY IT MATTERS: there are so many solutions you can leverage out there to build apps and solutions, why would anyone build their own?
Adrena Aly's comment,
December 20, 2019 4:13 PM
How to build a Highly Targeted Audience on Facebook without wasting your time: http://bit.ly/toolstraffic
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Curated by Farid Mheir
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